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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need.

Software 176
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3 PR Software Features to Improve Your Issue Management Plan

Presspage

See the Bigger Picture: With visual dashboards, you can assess overall traffic trends, identify unexpected spikes, and connect the dots between your communications strategy and its real-world impact. Patterns here can signal growing interest or early warning signs.

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Retail networks are growing exponentially and per GroupM, retail media already represents 11% of global ad spending and will grow 60% by 2027. The post 2023 PR Opportunities For Ad Tech Brands appeared first on Crenshaw Communications.

Retail 170
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Conference Recap: Judith Harrison on the Urgent Need to Diversify the PR Profession

PRSay

The PRSA Foundation has the singular mission of increasing diversity and inclusion in the communications profession, educating and empowering rising diverse talent with the potential to become the next generation of leaders. By 2027, just nine years from now, the majority of the 18- to 29-year-old cohort will be, too.

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Rich Media And Social Media Are Essential For Hospitality Industry Marketing

The Hoyt Organization

Communication has changed tremendously in the last decade and it will continue to grow in the future. In 2021, over 4 billion people used social media and this number is projected to rise to 6 billion by 2027. Social media has become an integral part of daily life for both people and businesses. The hospitality […].

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July tech news round up

PR in High Definition

Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir. YouTube joined the wave of those taking action by banning Klu Klux Klan leader, David Duke, and other US far right users for the hateful content they produce along with suspending 25,000 channels for violating hate speech policies.

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Last week I organised a Silent Disco at home – 75 headsets, 3 tracks, £200. 3D printed cupcake anyone?

Trends 59