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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need.

Software 176
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Conference Recap: Judith Harrison on the Urgent Need to Diversify the PR Profession

PRSay

The PRSA Foundation has the singular mission of increasing diversity and inclusion in the communications profession, educating and empowering rising diverse talent with the potential to become the next generation of leaders. By 2027, just nine years from now, the majority of the 18- to 29-year-old cohort will be, too.

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A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

It’s critical to effective communication, understanding and decision making. Politicians dodging media scrutiny The Prime Minister has avoided difficult interviews throughout the General Election campaign, notably with BBC journalist Andrew Neil. The BBC licence fee deal is guaranteed beyond the life of the next Parliament to 2027.

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Meet BBC’s ‘Mr Safe’: New political editor Chris Mason’s pals joke he’s been like a 50-year-old since he was a student, he once considered being a bus driver and still subscribes to his local Yorkshire paper

Mark My Words

. ‘It’s the perfect thing to kick back with, in the company of a cuppa, when I get home after Any Questions at the weekend’, he told Iain Dale on the LBC presenter’s All Talk podcast an interview released in July last year. But where did Mason’s hunger for news come from? Even he can’t quite explain.

Radio 60