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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need.

Software 176
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3 PR Software Features to Improve Your Issue Management Plan

Presspage

Measure Audience Behavior: Engagement data reveals how your audience interacts with your contentwhos sharing, whos clicking, and whos ignoring. See the Bigger Picture: With visual dashboards, you can assess overall traffic trends, identify unexpected spikes, and connect the dots between your communications strategy and its real-world impact.

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

They’ll succeed by choosing performance-driven partners who deliver brand-safe, premium content, precision audience targeting at scale, personalization and proven measurability. Retail networks are growing exponentially and per GroupM, retail media already represents 11% of global ad spending and will grow 60% by 2027.

Retail 170
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3 PR Software Features to Improve Your Issue Management Plan

Presspage

Measure Audience Behavior: Engagement data reveals how your audience interacts with your contentwhos sharing, whos clicking, and whos ignoring. See the Bigger Picture: With visual dashboards, you can assess overall traffic trends, identify unexpected spikes, and connect the dots between your communications strategy and its real-world impact.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

By 2027, that number’s set to skyrocket to nearly six billion! One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Getting all the cyber risks measured and assessed is required for a better user experience.

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How to Handle Health Tech Product Launches

5W PR

billion by 2027. A successful health tech product launch combines thorough market research, strategic planning, effective communication, and precise timing to create maximum impact and drive adoption. The healthcare technology sector continues to grow at a rapid pace, with the global digital health market expected to reach $550.73