Remove 2027 Remove Consumer Remove Measurement
article thumbnail

2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

They’ll succeed by choosing performance-driven partners who deliver brand-safe, premium content, precision audience targeting at scale, personalization and proven measurability. Retail networks are growing exponentially and per GroupM, retail media already represents 11% of global ad spending and will grow 60% by 2027.

Retail 170
article thumbnail

Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

By 2027, that number’s set to skyrocket to nearly six billion! As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Being on social media is the online pastime that everyone loves.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. billion by 2027. It's a new age for marketing. But there are ways to get even more scientific. Is your marketing plan ready?

article thumbnail

Effective Video Marketing Strategies: Boost Engagement Through Different Video Types, YouTube SEO, and Live Streaming

5W PR

According to HubSpot, 73% of consumers prefer to learn about products or services through short videos. According to Think With Google, 55% of consumers use videos for shopping research before making a purchase. According to Sprout Social, 70% of consumers feel more connected to brands whose CEOs are active on social media platforms.

YouTube 78