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The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” The holy grail of PR measurement is still linking outputs to a desired behavior, which for most businesses means sales. billion of debt, according to data compiled by Bloomberg.
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7) The Government’s new Corporate Tax Roadmap is aimed at delivering a “stable and predictable tax environment which provides the confidence needed to encourage investment, innovation, and growth over the long-term.” This sees Corporation Tax capped at 25%, the Small Profits Rate retained and marginal relief at current rates and thresholds.
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