2027 Marketing Measurement 
Sword and the Script
DECEMBER 3, 2024
If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” High probability means everyone is saying the same things. Let’s talk.
Presspage
DECEMBER 23, 2024
Measure Audience Behavior: Engagement data reveals how your audience interacts with your contentwhos sharing, whos clicking, and whos ignoring. Why Issue Management Matters The global PR market is on track to reach $133 billion by 2027 , a testament to the increasing importance of strategic communication.
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ImPRessions - Crenshaw Communications
DECEMBER 16, 2022
They’ll succeed by choosing performance-driven partners who deliver brand-safe, premium content, precision audience targeting at scale, personalization and proven measurability. Retail media network – no longer just a buzzword but a market reality.
Presspage
DECEMBER 23, 2024
Measure Audience Behavior: Engagement data reveals how your audience interacts with your contentwhos sharing, whos clicking, and whos ignoring. Why Issue Management Matters The global PR market is on track to reach $133 billion by 2027 , a testament to the increasing importance of strategic communication.
Burrelles Fresh Ideas
FEBRUARY 13, 2024
By 2027, that number’s set to skyrocket to nearly six billion! Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. In contrast to social media marketing, social commerce goes the extra mile.
PR 20/20
JANUARY 17, 2023
It's a new age for marketing. Additionally, three-quarters of companies using highly personalized marketing content report growing market share, according to McKinsey & Company. Marketers get the importance of offering the right content at the right time. Looking Ahead: Marketers Act Like Scientists.
5W PR
APRIL 8, 2025
Video marketing has become an essential tool for businesses looking to connect with their audiences in meaningful ways. Research shows that 86% of businesses now use video as a marketing tool, up from 63% in 2017, according to Wyzowl’s 2023 State of Video Marketing report. billion by 2027, according to Grand View Research.
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