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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” billion of debt, according to data compiled by Bloomberg.

Software 176
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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. New technologies are allowing marketers to operate like scientists. Marketing automation technologies are allowing marketers to step in when sales cannot. billion by 2027. But let's take a few steps back.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

By 2027, that number’s set to skyrocket to nearly six billion! One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Getting all the cyber risks measured and assessed is required for a better user experience.

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How to Handle Health Tech Product Launches

5W PR

The healthcare technology sector continues to grow at a rapid pace, with the global digital health market expected to reach $550.73 billion by 2027. According to a Digital Healthcare Report, 73% of healthcare professionals use digital channels to research new technologies.

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What’s in the Budget for scaleup businesses?

Wadds Inc.

3) Springing out of the Industrial Strategy is a Review of Technology for Growth, Innovation and Productivity; we’ve taken this as another watching brief. 8) Business Asset Disposal Relief (previously known as Entrepreneurs’ Relief) remains at 10% this year, before rising to 14% on 6 April 2025 and 18% from 6 April 2026/2027.