Contently - Strategy

SEPTEMBER 21, 2023

While AI can attempt to emulate human perspectives, it lacks the authenticity and uniqueness that real-life experiences bring to content. Authority: Establish your brand or website as a go-to source for specific topics or industries. One report projects that content created using AI will reach human-level sophistication by 2028-2030.

SEO 52

SEO Engineering Tools Google 52

Sword and the Script

NOVEMBER 26, 2024

The same survey shows marketing spend is poised for an increase across the board: 9% increase in digital marketing spend; 9% increase in customer relationship management; 7% increase in brand building; 6% increase in CX; 1% increase in product launches; and 3% increase in new service launches.

Survey 215

Survey B2B Marketing Measurement 215

Contently - Strategy

MARCH 18, 2025

The End of Content Marketing as We Know It We’re witnessing another ‘once in a lifetime’ event (lots of those lately, it seems). According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028.

Enterprise 53

Enterprise Content Marketing SEO System 53

Landis PR

DECEMBER 4, 2023

In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028 —a more than sevenfold jump from just $15.8 Content creation is merely experiencing the next wave of its evolution. Like a match to a flame, human writers breathe life into brand voices. billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59