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2024’s Top 5 PR Trends: What to Watch

Newsfile

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation.

Trends 105
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The devil wears (preloved) Prada: Tech and second-hand marketplace growth

PR in High Definition

It’s expected to reach $350 billion by 2028 , no doubt driven by second-hand market platforms like Vinted and Depop, which are used by millions across the globe. But in opening up the second-hand market, technology has also overhauled its reputation into something trendy.

Apparel 62
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How Preply Earned 12K Links and 3M Visitors with Digital PR

Buzzstream

I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made thishappen. Since 2020, Preply has earned over 12,000 referring domains and driven more than 3 million organic visits. And that’s how you create that that long-term strategy. Vince: I love that.

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Mastering AI SEO Without Losing the Human Touch

Contently - Strategy

Earn recognition through backlinks from reputable sources, endorsements, and consistent publication of valuable content. One report projects that content created using AI will reach human-level sophistication by 2028-2030. Authority: Establish your brand or website as a go-to source for specific topics or industries.

SEO 52
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Will Generative AI Replace Marketers and Content Creators?

Landis PR

billion by the year 2028 —a more than sevenfold jump from just $15.8 Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. billion in 2021.