Business Wire

DECEMBER 17, 2024

Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications. Over the last year, AI and advanced analytics became central to crafting personalized strategies, while increased demands for sustainability and transparency pushed PR and IR professionals to refine their approaches to reporting and investor engagement.

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Media Relations Trends Media Analytics 210

Ronn Torossian

DECEMBER 20, 2024

Learn how consumer PR builds brand trust through transparency, digital engagement & authentic storytelling in today's social media-driven marketplace. The post Consumer Public Relations: Role & Transparency appeared first on.

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Consumer Publicity Storytelling Social Media 195

Remote PR Jobs

DECEMBER 17, 2024

Breaking into freelance public relations can seem daunting, but it can be a comfortable and lucrative path for PR professionals seeking flexibility and control over their careers. If you're venturing into more creative fields like freelance fashion PR, freelance music PR, or becoming a freelance PR writer this guide will help you launch your career confidently.

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Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Agility PR Solutions

DECEMBER 18, 2024

Creating personal connections drive people to take action. Whether through community engagement, emotional appeals or shared values, the way people feel about something often moves them more than statistics or academic analyses. And the way to make those feelings stick, regardless of strategy, is to use storytelling and narrative as a conduit for fortifying those […] The post Case study: How storytelling creates meaningful connections that lead to action first appeared on Agility PR Soluti

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Ronn Torossian

DECEMBER 19, 2024

Explore how financial institutions are revolutionizing customer engagement through data driven digital marketing strategies and personalized banking experiences The post The Evolution of Financial Digital Marketing: How Data-Driven Strategies are Shaping the Future of Finance appeared first on.

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Presspage

DECEMBER 20, 2024

However, dont forget about the step that should come first. Just because an issue is threatening your company, doesnt mean it cant be prevented or neutralized before its too late. Thats where issue management comes in. Heres why you shouldnt underestimate it as an essential puzzle piece in your PR strategy. Lets start with a definition of what issue management is.

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PRSay

DECEMBER 19, 2024

Barbara Way Hunter, APR, Fellow PRSA, a pioneering PR executive and longtime PRSA member and leader, passed away on Dec. 18 at her home in Walpole, N.H. She was 97. Hunter served as PRSAs president (now chair) in 1984. In 1993, she received PRSAs highest individual honor, the Gold Anvil. Born in 1927 in Westport, N.Y., Hunters career in the communications profession spanned over five decades, blazing a trail for women on Madison Avenue and advocating for the power of women as both business leade

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Agility PR Solutions

DECEMBER 16, 2024

In a competitive market, public relations is a critical component of establishing brand identity, nurturing trust, and increasing visibility. For businesses offering niche products or services, PR can amplify their reach, connect with target audiences, and ensure sustained growth. What Makes PR Essential? PR assists businesses in navigating the competitive marketplace by providing customized communication […] The post The power of PR in promoting unique brands4 effective strategies first a

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

5W PR

DECEMBER 18, 2024

In the bustling realm of indie game development, where competition is fierce and visibility is paramount, effective video game marketing strategies can be the difference between a cult classic and a forgotten title. One such strategy that has proven to be highly effective is influencer marketing. Understanding Influencer Marketing Influencer marketing involves collaborating with individuals who have a significant following within a specific niche.

Strategy 78

Strategy Marketing Community YouTube 78

Ronn Torossian

DECEMBER 18, 2024

Navigate tech crisis management through transparency, swift response, and trust rebuilding strategies that protect brand reputation in the fast-evolving digital landscape. The post The Role of Tech PR in Crisis Management: Lessons from Silicon Valley appeared first on.

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Steve Barrett on PR

DECEMBER 19, 2024

Tumultuous elections, blockbuster agency M&As, a banner year in Cannes and saying goodbye to a true PR pioneer.

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Notified

DECEMBER 17, 2024

W e love helping clients achieve their communications goals , and this year has been packed with inspiring success stories!

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Communications Case Study Study Publicity 76

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

DECEMBER 18, 2024

In the age of social media, 24/7 news cycles, and global interconnectedness, the ability to effectively manage a crisis has never been more crucial for companies. A single misstepwhether its a product failure, corporate scandal, or poor public responsecan quickly escalate into a full-blown disaster. Crisis PR, when executed correctly, can help restore a brands […] The post The power and pitfalls of crisis PR: How companies can navigate public relations disasters first appeared on Agility P

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5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive. One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences.

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Ronn Torossian

DECEMBER 17, 2024

AI revolutionizes digital marketing through personalization, data analytics, chatbots, and content creation, while raising important ethical and privacy considerations. The post AI: The New Frontier of Digital Marketing appeared first on.

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Privacy Marketing Ethics Analytics 195

Bianchi Biz Blog

DECEMBER 19, 2024

As 2024 comes to an end, were looking back at our most viewed blog posts of the year. With a focus on automotive and mobility public relations, weve identified a few trends among what our visitors saw as our most popular posts. This year, the topics of interest to our readers revolved around CES, automotive and mobility podcasts, the Automotive News PACE Awards and insights on what journalists really want.

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Blogging Automotive Mobile Technology 64

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Garrett Public Relations

DECEMBER 15, 2024

It’s that time of year again. Time for experts to make predictions about what to expect in 2025. But its really difficult (if not impossible) to predict what lies ahead. This is why I focus on asking public relations and marketing professionals for ADVICE, not predictions. For this 2025 The post 25 Marketing and PR Experts Share Their Best Advice for 2025 appeared first on Garrett Public Relations.

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Agility PR Solutions

DECEMBER 17, 2024

Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it’s a testament to what your brand is abouthow authentic and quality-minded your brand could be. Often, it proves more […] The post The role of earned media in enhancing brand reputation first appeared on Agility PR Solutions.

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Reputation Branding Brand Media 88

5W PR

DECEMBER 17, 2024

The casino industry, once a realm of glitz and glamour, is undergoing a significant transformation. Fueled by technological advancements and evolving consumer preferences, casino marketing has become a complex and dynamic field. Data-Driven Personalization Data analytics has emerged as a powerful tool for casinos to gain a deeper understanding of their customers.

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Mobile Marketing Transportation Data 78

Ronn Torossian

DECEMBER 16, 2024

Social commerce and long-term influencer partnerships are transforming digital marketing, offering new ways to connect brands with audiences through authentic, seamless experiences. The post Influencer Marketing: Trends, Challenges, and the Future of Social Commerce appeared first on.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Click HERE to download entire report. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.

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Reputation Ethics Employee Government 60

Sword and the Script

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Often, Ill compile these into cliff notes that highlight the more interesting findings, along with analysis or advice for applying the findings to improve your own marketing efforts.

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Agility PR Solutions

DECEMBER 17, 2024

Technology companies face crises at an alarming rate. Whether its a data breach, a product failure, or a public relations misstep, the tech industry is uniquely prone to issues that can quickly escalate, causing irreparable damage to a companys reputation. In an era where news spreads in seconds and social media amplifies every story, managing […] The post Lessons from the trenches: Why crisis management is critical in technology PR first appeared on Agility PR Solutions.

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Crisis Management Technology Crisis Reputation 78

Prohibition

DECEMBER 18, 2024

In the dynamic world of public relations and marketing, brands are increasingly adopting Gen Z slang to resonate with younger audiences. While this strategy can yield humorous and engaging results when executed authentically, it risks appearing forced and inauthentic if mishandled. A prime example of successful Gen Z language integration, tech retailer Currys launched a series of hilarious social media videos features staff members using Gen Z phrases.

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Retail Trends YouTube Consumer 62

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Ronn Torossian

DECEMBER 15, 2024

By prioritizing transparency, creating compelling narratives, and leveraging SEO, PR professionals can help their brands stand out as leaders in the fight for a more sustainable future. The post Sustainability in PR: How Green Messaging Shapes Consumer Perceptions appeared first on.

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Consumer SEO Branding Brand 195

HMA Public Relations

DECEMBER 16, 2024

With the end of 2024 approaching, we are sharing all of our #MediaMonday features of the year in one post. Meet the media, hear their stories and learn more about their work in these past features! Take a look!

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Mark My Words

DECEMBER 14, 2024

The Mirror Chris has already doubled his tour in length, adding 100 dates due to “phenomenal demand as his star soared at the end of October. Borkowski believes his time on Strictly transcends disability and rewrites what representation can look like on mainstream TV. As a blind comedian, hes shattered expectations and delivered a victory that feels both groundbreaking and natural, proving talent and charisma are what truly captivate an audience, he added.

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