Ronn Torossian
SEPTEMBER 19, 2024
In a crisis, communication can define a brand’s trajectory, which is why PR crisis management is important. Effective communication strategies are crucial for navigating challenging times and safeguarding a brand’s reputation. Prioritizing clear, timely, and thoughtful communication directly influences brand perception and mitigates potential damage.
Agility PR Solutions
SEPTEMBER 18, 2024
In today’s digital landscape, social media influencers have emerged as key partners for brands seeking to broaden their reach and engage with specific audiences. These influencers, who have cultivated large, dedicated followings on platforms like Instagram, YouTube, and TikTok, have the ability to enhance a brand’s message, boost visibility, and drive consumer actions in ways […] The post Leveraging social media influencers: A guide to effective marketing partnerships appeared first on Agi
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PR for Anyone
SEPTEMBER 17, 2024
Tami Muller is a certified happiness instructor and the author of the #1 Amazon bestseller, How to Be on a Diet for 45 Years and Never Be Thin: A Practical Guide to Freedom and Happiness. Her journey of self-discovery, acceptance, and the pursuit of happiness has transformed her life and career, empowering others to find joy within themselves. In this episode, Tami joins Christina to discuss how to cultivate happiness from within.
Sword and the Script
SEPTEMBER 17, 2024
A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not. Such debates can stir passionate responses, but I wanted to know what those in B2B marketing are doing right now that’s working.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Stern + Associates
SEPTEMBER 17, 2024
It’s a general rule that non-political organizations – especially businesses – don’t want to get sucked into political controversies. But this becomes a lot harder during an election season, when your social media accounts are being spammed by people talking about politics, your spokespeople face politicized questioning in interviews and any marketing move could be misconstrued as a political statement.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
SEPTEMBER 15, 2024
How good is your content strategy? It probably meets the needs and expectations of your ideal customers, giving them detailed information on your products or services so that they can make informed decisions when purchasing. But does it follow the buying journey as they move through your sales and marketing funnels? An effective content policy […] The post 3 steps to implementing a content map to ensure campaign success appeared first on Agility PR Solutions.
Steve Barrett on PR
SEPTEMBER 20, 2024
PRWeek teamed up with its siblings Campaign and MM+M to put on a three-track conference that sifted real actionable practice and insights on AI from the BS.
Culpwrit
SEPTEMBER 15, 2024
By Jane Dvorak, APR, Fellow PRSA Recently, I had the honor of having a mentoring award named for me, the Jane Dvorak Mentor of the Year Award, how crazy is that? Crazy, because I feel it comes quite naturally and frankly, that I have benefitted greatly from the experience of those relationships built. I… Continue reading Paving a Legacy, Why Mentoring Matters The post Paving a Legacy, Why Mentoring Matters appeared first on Culpwrit.
Garrett Public Relations
SEPTEMBER 14, 2024
When you work in public relations, you often hear the same questions. “What does it take to get started with PR?” “How long does it take PR to work?” “Do I really need to use a media database or a wire service?” I recently led a webinar for Notified with hundreds of attendees (ICYMI, […] The post Answers to 11 of the Most Frequently Asked PR Questions appeared first on Garrett Public Relations.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
5W PR
SEPTEMBER 19, 2024
Written by 5WPR Senior Vice President & General Manager of 5WPR Miami, Carolina Gartenberg, and Vice President of Corporate, Michael Padovano When crafting a bold, value-driven stance, brands can benefit from following the core tenets of communication, as embodied in the 5Ws – Who , What , When , Where , and Why : Who: Who is your audience? Brands must know precisely who they are speaking to, whether it’s a loyal customer base, internal stakeholders, or the public.
Agility PR Solutions
SEPTEMBER 17, 2024
Winning digital marketing agency campaigns for tourism involve a blend of creativity, data-driven strategy, and a deep understanding of the target audience. Here are some key elements and examples that can help a tourism campaign stand out: 1. Targeted Content Marketing Create Compelling Stories: Develop engaging content that tells compelling stories about the destinations.
Buchanan PR
SEPTEMBER 17, 2024
“Yay, you graduated! Now, you’re not a student. You’re just unemployed.” Sadly, that is an actual quote that was repeated to me as my time in college came to an end. Although college graduation is supposed to be one of the most exciting times in a person’s life, without the “student” status to depend on, postgraduates face a daunting new landscape: the ever-changing job market.
Stern + Associates
SEPTEMBER 18, 2024
Speaking up – and empowering your employees to speak up – is a vital prerequisite for a company culture that supports innovation. In this episode of Minds Worth Meeting , Justin Louis and Meg Virag sit down with Oxford University Saïd Business School associate fellow, Megan Reitz. We discuss the importance of how leaders “show up” to work, why we all need safe environments to speak up and permission to pause, and how AI is starting to change dialogue in organizations.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Notified
SEPTEMBER 15, 2024
According to our recent survey of 150+ public relations leaders, the key ingredients to fostering trust with stakeholders are authenticity and transparency - especially during crises.
5W PR
SEPTEMBER 19, 2024
In an era of information overload and dwindling attention spans, organizations must break through the noise to engage their target audience with the help of an influencer agency. Strategic influencer PR presents a compelling solution, empowering businesses to amplify their message, elevate their brand reputation, and foster meaningful engagement. The Power of Influencer Partnerships Influencer PR involves nurturing relationships with individuals with significant sway over a particular audience.
Agility PR Solutions
SEPTEMBER 17, 2024
Customers today want to trust the brands they choose, and public relations plays a very important role in building that trust. PR involves managing your brand and its communications by sharing important news and updates through a variety of marketing channels. And if you want to know how to do PR right, start by using […] The post 6 ways you can use AI to create stellar PR content appeared first on Agility PR Solutions.
Bianchi Biz Blog
SEPTEMBER 19, 2024
CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. Because of this, it’s critical vehicle technology providers and automotive mobility suppliers understand the media relations and the PR landscape of this massive event to: set realistic media targets; manage executive expectations; and ensure a successful PR experience.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Axia PR
SEPTEMBER 17, 2024
In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice. Tune in to learn more!
Buzzstream
SEPTEMBER 17, 2024
Insert your brand into the news. Want to leverage hot trends and breaking news to get high-authority links from top publications? Let me introduce you to newsjacking. It’s a tactic that can be used by virtually any company, brand, agency, or in-house team. You can get quick links and leverage trending topics to generate massive coverage. But, of course, the details matter.
5W PR
SEPTEMBER 18, 2024
A label is more than just a piece of paper or sticker. It serves as the face of an organization. A well-crafted label can significantly impact customer perception, making it essential to grasp the role branding plays in this process, and a branding agency can help businesses achieve precisely that. Branding Branding represents an organization’s core identity, encompassing everything from mission and values to visual identity and messaging.
Agility PR Solutions
SEPTEMBER 18, 2024
In a groundbreaking move set to reshape the landscape of digital marketing, OpenAI, the trailblazer in artificial intelligence, has announced its acquisition of Rockset, a leading player in real-time analytics and data management. This strategic acquisition is poised to revolutionize how businesses approach data-driven marketing, merging OpenAI’s advanced AI capabilities with Rockset’s cutting-edge data infrastructure. […] The post Generative AI pioneer OpenAI acquires data ana
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stern + Associates
SEPTEMBER 17, 2024
Thought leadership is well regarded as an essential function for business success and brand building, and many organizations see the value in putting their experts forward as thought leaders to be a voice of the brand and its expertise. And yet, we regularly see teams struggling to get an executive visibility program off the ground and make it successful.
OnePitch
SEPTEMBER 19, 2024
You may have seen us during one of the stops on our Summer Tour, but we aren't stopping there! Starting in September, we are hitting the road to get to four more cities before the end of the year: DC, Atlanta, Dallas, and Philly.
Maxim Behar
SEPTEMBER 19, 2024
Some people hurry to deny anything they hear and always subject everything to doubt first. Today's world is indeed flooded with fake news and easy scams, and such an attitude does help, but it's more of a hindrance. This initial and often unfounded negative reaction always prevents us from growing, thinking on a larger scale, taking risks, and even winning.
5W PR
SEPTEMBER 17, 2024
In the high-stakes world of public relations, few challenges are as daunting as a crisis. Swift and effective communication becomes essential when faced with situations threatening an organization’s reputation, public trust, and bottom line. An unwavering commitment to accuracy lies at the core of any successful crisis response. In the realm of PR crisis management , accuracy isn’t just a a desirable quality anymore.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
SEPTEMBER 15, 2024
Managing financial risk effectively is crucial for maintaining investor confidence and company stability. Effective financial PR communications during times of risk or crisis involve clear, transparent, and strategic messaging. Here are some notable examples of companies that have successfully navigated financial risks through effective PR communications: 1) JPMorgan Chase During the 2008 Financial Crisis Background: […] The post Effective financial risk PR communications: Exemplary practi
HMA Public Relations
SEPTEMBER 20, 2024
Did you know that 54% of U.S. adults sometimes turn to social media for news? Discover key findings from a recent Pew Research study and learn how this data can help shape your PR strategy to effectively reach and engage your target audience. Find out more in this post from Justin Liggin.
Notified
SEPTEMBER 20, 2024
Die Verbreitung falscher Informationen an der Börse ist kein Phänomen, das erst durch KI relevant geworden ist. Wahrscheinlich ist es so alt wie die Börsen selbst. Böse Zungen behaupten sogar, dass das Verbreiten von falschen Gerüchten eine wichtige Säule in der Anlagestrategie einzelner Investorengruppen ist. Die Abwehr solcher Attacken sollte für erfahrene IR-Verantwortliche also nichts grundsätzlich Neues sein.
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