Trending Articles

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Brand Visibility: What It Is and How to Increase It

Prowly

In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. In reality, brand visibility is about being visible everywhere your target audience spends their time. Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any

Branding 104
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PR and Export Controls in Defense Technology: A Guide to Compliance Communication

5W PR

Defense technology companies face strict regulations around exporting products, services, and technical data internationally. The International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) create a complex web of requirements that organizations must follow. Public relations teams play a critical role in communicating these compliance obligations both internally and externally.

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How Green Landscaping Group Engaged Investors with a Capital Markets Day

Notified

Notified gave us the confidence and tools to host a professional and impactful CMD. Their expertise helped us create a product that well continue to use to tell our story.

Groups 264
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The rise of the news-fluencer: Reaching journalists where their audiences scroll

Agility PR Solutions

Its no secret that social media has changedthe traditional media landscape over the last decade. In 2025, studies show that more Americans than ever before are turning to social media and influencers as sources of information. To reach reporters and their audiences, public relations strategies are now incorporating an increasingly popular channel for earned news: […] The post The rise of the news-fluencer: Reaching journalists where their audiences scroll first appeared on Agility PR Solut

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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What is Crisis PR? A Comprehensive Guide to Managing Communication During Critical Times

5W PR

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders. Whether facing product recalls, executive misconduct, natural disasters, or social media backlash, how an organization responds in the first hours and days can determine

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New Partnership Expands UK Reach: Boost Your News Across Top Outlets

Notified

Now available exclusively to GlobeNewswire clients, a new collaboration with SWNS (South West News Service) lets you increase brand visibility in trusted, high-profile UK media outlets.

Brand 198
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Litigation PR gone wrong: 4 examples showcasing the pitfalls and failures that undermine reputations

Agility PR Solutions

In the modern media age, litigation public relations (PR) has become an essential tool for managing high-profile legal cases. When a case garners the publics attention, what happens outside the courtroom can be just as important as what happens inside it. In an era where media coverage spreads instantly and social media offers a platform […] The post Litigation PR gone wrong: 4 examples showcasing the pitfalls and failures that undermine reputations first appeared on Agility PR Solutions.

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Crisis Management Training For Today’s Uncertainty

Reputation Us

Let’s get real…Crises are coming at us from every imaginable angle these days. Economic uncertainty, supply chain disruptions, workforce challenges, tariffs and cybersecurity threats are keeping us up at night. The type and timing of crises are unknow, but you can and should be prepared. Overview: Understand what crisis management training entails and its key components.

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Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

Public relations crises can destroy decades of brand equity in mere hours. Studies show that 63% of consumers will stop buying from brands they don’t trust. When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. Ethical practices serve as the foundation for effective crisis prevention and management.

Ethics 78
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Maximizing the Impact of Influencer Marketing for eCommerce: A Strategic Approach

Ronn Torossian

Learn how to maximize eCommerce success through influencer marketing strategies, from choosing authentic partners to building engaging campaigns that drive sales The post Maximizing the Impact of Influencer Marketing for eCommerce: A Strategic Approach appeared first on.

Marketing 195
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The Risks of Using Outdated Media Lists

Notified

Youve crafted the perfect pitch - timely, relevant and packed with a compelling story. You hit send, expecting a wave of interest. But instead? Silence. What went wrong?

Media 189
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5 powerful tips for using AI in omnichannel marketing

Agility PR Solutions

Want loyal buyers? Dont wait for them to come to you. Instead, meet them where they are with consistently delightful experiences. You need omnichannel marketing to create seamless customer journeys across all relevant platforms. However, managing a consistent marketing presence across all your channels with manual processes is astronomically difficult.

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What should I know about media relations and earned media coverage before hiring a PR firm?

Axia PR

If youre exploring public relations for the first time or seeking to improve your approach, youre not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage. Thats a good instinct. Earned media coverage credible stories about your organization by trusted news outlets is one of the most powerful tools in PR.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Building Brands Successfully in a Complex Market: A Strategic Approach

Ronn Torossian

Learn key strategies for building successful brands in today's complex market, from creating emotional connections to leveraging digital tools and avoiding common pitfalls The post Building Brands Successfully in a Complex Market: A Strategic Approach appeared first on.

Brand 195
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10 Popular Journalists Covering Biotech and Pharmaceuticals

Notified

In this blog, we feature reporters covering biotech and pharmaceuticals who are known for their wide reach, high readership and online visibility and are all found within our media contacts database.

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6 ways to maximize the performance of your landing page

Agility PR Solutions

In the fast-paced digital world, landing pages are one of the most useful tools to capture leads, drive sales, and engage target audiences. However, not every landing page has the same performance. Their success is affected by many elements, such as mobile responsiveness, speed, design, and keyword optimization. This article will give you an overview […] The post 6 ways to maximize the performance of your landing page first appeared on Agility PR Solutions.

Mobile 94
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Pitch Guide Prep: Anna Mahan, Country Living

OnePitch

At OnePitch, we believe that the key to successful media outreach starts with understanding journaliststheir beats, preferences, and what truly makes a pitch stand out. Thats why we created Pitch Palooza , an exclusive opportunity for our Pitch Posse community to receive live, unfiltered feedback from top-tier journalists. Each session, a featured journalist takes the stage to review real pitches from our members, offering direct insights into what works, what doesnt, and how to break through th

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Develop a Data-Driven Content Strategy

5W PR

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data. By analyzing metrics like engagement rates, conversion data, and audience behavior patterns, marketers can make informed decisions about content topics, formats, and distribution channels.

Data 78
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Navigating the Future of Maternal Health Marketing: Trends Shaping a New Era of Care and Awareness

Ronn Torossian

Explore trends in maternal health marketing, from personalized messaging to digital tools and social media strategies. Learn how brands are improving care access and awareness. The post Navigating the Future of Maternal Health Marketing: Trends Shaping a New Era of Care and Awareness appeared first on.

Trends 195
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The Ultimate Public Relations Strategy Checklist for Success

PR Fuel

Public relations (PR) is incredibly important for just about any business.In today’s competitive business landscape, a strong public relations strategy is essential for building brand credibility, managing reputation, and driving growth. Whether you’re a startup, small busines… Read more The post The Ultimate Public Relations Strategy Checklist for Success appeared first on eReleases.

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How data-driven public relations revolutionizes modern media outreach

Agility PR Solutions

In a world where stories are increasingly told digitally, it is essential for companies to adapt their PR strategies. PR for modern media outreach is the key to successfully spreading your message and capturing the attention of journalists. Through targeted pitches and strategic media contacts, you can shine a spotlight on your brand and achieve […] The post How data-driven public relations revolutionizes modern media outreach first appeared on Agility PR Solutions.

Data 94
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Journalists to Watch for Pride Month

OnePitch

Pride Month is a time to celebrate the LGBTQ+ community, amplify diverse voices, and support inclusivity in every facet of lifeespecially in the media. For brands and organizations looking to connect with audiences during this vibrant month, pitching to the right journalists is crucial. To help guide your outreach efforts, weve compiled a list of six standout journalists who are not only making waves with their coverage of LGBTQ+ issues but are also leading the charge in shaping conversations ar

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5WPR at BeautyMatter’s Future50: The Future of Beauty, Retail, and Wellness

5W PR

Ilisa Wirgin, Managing Partner and EVP of Beauty, Health & Wellness at 5WPR, attended BeautyMatters FutureFifty event this past Friday – a gathering that brought together the most forward-thinking minds shaping the future of the beauty and wellness industries. Hosted in partnership with BeautyMatter, this event was a hub of insight, innovation, and inspiration.

Retail 78
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How to Use Video Marketing to Tell a Story

Ronn Torossian

Learn how video marketing uses storytelling to build authentic connections, drive engagement and create lasting brand loyalty in the digital age. The post How to Use Video Marketing to Tell a Story appeared first on.

Video 195
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Social Media Reputation Management: How to Control Your Online Image

Prowly

What does it mean to manage social media reputation? On paper, it's about answering comments and reacting to UGC, but it includes so much more work in the real world. Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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10 essential PR tools every practitioner should use in 2025

Agility PR Solutions

Public relations plays a crucial role in business success. PR professionals shape a companys reputation, engage with the public, and manage media relations. In 2025, technology has transformed PR by integrating advanced tools that streamline communication, media monitoring, and content creation. Below are 10 essential PR tools every professional should use in 2025.

Tools 86
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Healthcare communication matters

Steve Barrett on PR

The decimation of comms teams at the FDA, CDC and other government health agencies is not only a sad day for PR, it is also storing up trouble in multiple areas with the disappearance of important messaging that impacts and saves lives.

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Key Principles Of Crisis Management

5W PR

Managing organizational crises requires methodical planning, swift action, and strategic thinking to protect both reputation and operations. Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.