ImPRessions - Crenshaw Communications

MARCH 9, 2016

At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates.

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. It’s not about the logo. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

5W PR

SEPTEMBER 28, 2020

After that, it’s time to briefly analyze the company’s current content and messaging, including its website, blog or social media posts, advertisements, and promotional material to see if there are any common themes in the tone messaging. This is also the starting point when establishing any sort of voice across all channels for a company.

Publicity 158

Publicity Guidelines How To Social Media 158

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. CTV ad spend alone will rise to $7 billion by year’s end.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. Basically, they make sure consumers know when they are being advertised to. . These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Guidelines plus creative freedom. A report from Canadian e-commerce company Shopify finds that user-generated content yields nearly four times more engagement than brand-produced advertising material.

Brand 128

Brand Branding Guidelines Creativity 128

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

Agency 91

Agency Trends Marketing Survey 91

Communications Conversations

OCTOBER 13, 2014

Consultants, agencies, thought leaders, bloggers. I spent the better part of the deck going through that process, and those guidelines and best practices. From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). * But, I believe we can course-correct.

Strategy 120

Strategy How To Guidelines Advertising 120

5W PR

JULY 15, 2020

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc., . • Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . Paid advertising. There are many digital advertising options available that meet your budget and your goals; however, it requires some experimenting. Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom.

B2B 171

B2B Company Marketing SEO 171

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. Some creators of highway signs have adopted the same strategy.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 21) The sinking confidence of social advertising metrics. With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%.”. Paid Media and Advertising Statistics. Talk to Us !

Content Marketing 122

Content Marketing SEO Social Media Publicity 122

Communications Conversations

MARCH 30, 2022

They work on it with your advertising agency partners. ” You post the video, which is clearly an advertisement designed for TV/streaming, to Facebook, Insta and Twitter, but it’s not in the correct format for any of those channels. Learn–and teach others–how to shoot on an iPhone.

Video 113

Video Guidelines Advertising Advertising 113

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. 1 Neal Schaffer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Here’s a sample of results from our findings: This forms conclusive evidence that the top performing articles on these sample sites center around marketing , careers and advertising. The Solution. Numbers do not lie!

Data 92

Data SEO Guidelines Advertising 92

5W PR

JULY 16, 2024

The digital age has revolutionized the marketing landscape, inundating consumers with messages and challenging traditional advertising methods to capture attention. Yet, for influencer marketing agencies to achieve the full potential, a robust partner in public relations is essential.

Publicity 78

Publicity Product Launch Guidelines Advertising 78

Cision

AUGUST 11, 2016

Advertising Age Online. When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines. So far the FTC has gone after brands only (Lord & Taylor, Warner Bros Video), despite the fact that in both instances the brands had handed off their influencer work to agencies. Advertising Week.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

5W PR

AUGUST 9, 2024

This gives companies unmatched opportunities to work with an influencer marketing agency to amplify their brand messages, boost engagement, and drive tangible outcomes. Their authentic voices resonate with followers, creating a trust factor that traditional advertising often struggles to achieve.

Product Launch 78

Product Launch Guidelines Crisis Management Crisis 78

Barokas

JUNE 7, 2019

With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. In the case of celebrity endorsements, the brand or marketing agency develops an idea and script for promoting the product. The key players? Influencers.

Marketing 94

Marketing Guidelines Consumer YouTube 94

MaccaPR

SEPTEMBER 3, 2014

So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz? Nissan (largest indoor illuminated advertising billboard). Priceline Pharmacy (world’s longest chain of selfies). ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

5W PR

MAY 23, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. The insights that conversational marketing provides can help the brand advertise better, create products that meet the customer’s demands, and optimize their owned media platforms or websites.

Marketing 88

Marketing Guidelines Customer Service Technology 88

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. 32% added it was the brand’s storytelling.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

JANUARY 11, 2021

Follow these guidelines, and a brand can be on the way to becoming a household name. Consumers respond more to positive advertising messages than negative campaign messages. The post How to Create a Memorable Brand Slogans or Tagline appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Brand 88

Brand Branding How To Guidelines 88

Waxing UnLyrical

OCTOBER 18, 2011

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. That doesn’t mean, however, that brands that blatantly defy the guidelines aren’t taking a risk.

Guidelines 64

Guidelines Hotels Facebook Groups 64

Sword and the Script

MARCH 11, 2017

3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Consequently, study after study demonstrates the vast majority of readers can’t distinguish between editorial and advertising in this format.

Tools 67

Tools Marketing Advertising Advertising 67

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 189

Writing Communications Marketing B2B 189

Shift Communications

MAY 24, 2022

We find it is usually these “posts” that get people watching, engaging and sharing, maybe even without realizing it’s an advertisement. Just make sure influencers do follow FTC guidelines. We recently worked off an open-ended brief in a partnership we ran for client Blurb with Luke Bergg. Invest upfront to use content across channels.

Strategy 97

Strategy Marketing Guidelines Viral 97

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Most marketers have dabbled in native advertising – upwards of 90%. And that’s the theme for this week.

B2B 66

B2B Marketing Advertising Advertising 66

5W PR

DECEMBER 19, 2023

Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t. With these guidelines, your next PR stunt can be a stepping stone to greater brand recognition and success. He is passionate about purpose-driven content marketing and using outreach for good.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

SEPTEMBER 8, 2023

The ASA found that only 35% of advertising stories on Instagram were clearly labelled and obviously identifiable as such. With regulatory bodies like the Advertising Standards Authority (ASA) setting rules and guidelines, brands, agencies, and influencers must ensure their content is compliant to avoid potential penalties.

Marketing 62

Marketing B2C Advertising Advertising 62

PR Fuel

JANUARY 24, 2021

Compared to other forms of online advertising, it is more cost-effective. Other forms of advertising, like PPC (Pay-Per-Click), are more expensive in the long run. This makes their write-up irresistible to journalists and media agencies. There are a lot of guidelines and rules unique to writing press releases.

Writing 89

Writing SEO Engineering Product Launch 89

Prohibition

MARCH 4, 2021

This is because influencers have a trusted, engaged audience who view them as more genuine and trustworthy than standard advertisements. Therefore, the Advertising Standards Agency has ruled that influencers should no longer use filters when promoting beauty and cosmetic products because they may exaggerate their effectiveness.

Instagram 62

Instagram Marketing Social Media Comparison 62

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. As a growing and integrated part of social media and PR strategies, it is important professionals in the industry are aware of their responsibilities and ensure their brands are compliant with laws and advertising standards. What is influencer marketing?

Marketing 62

Marketing Advertising Advertising Social Media 62

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. The post Communications Considerations Amidst COVID-19 appeared first on Konnect Agency. Then what can you give for free?

Communications 69

Communications Crisis Communications Crisis Social Media 69

5W PR

AUGUST 1, 2019

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. In terms of buyer experience, businesses make the decision every day to spend their marketing funds on PR or advertising; it’s a choice grounded in reality.

Measurement 60

Measurement Advertising Advertising Guidelines 60