The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. PS Vita [ruling] the world. Learn about it! PR TAKEAWAY.

Guidelines 168

Guidelines Employee Training Social Media 168

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Trained in both Fine Art and Graphic Design, he’s worked in large agencies and consulted for Inc 500 and Fortune 1000 clients.

Digital PR 246

Digital PR Reputation Employee Social Media 246

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. So what was your favorite campaign?

Agency 97

Agency Interviews Film Advertising 97

The Proactive Report

FEBRUARY 27, 2021

Their marketing history can reflect the moral offense, which can lead to marketers being ruined by the advertisement market or any other platform. Many of the advertisement platforms usually take this seriously especially the one that is existing digitally. 2. The legal effects of copying content can be very real.

Engineering 130

Engineering Reputation Data Advertising 130

5W PR

MARCH 8, 2025

According to Nielsen research, 92% of consumers trust recommendations from peers over traditional advertising. Refine these stories through repetition while keeping them fresh with current references and applications. Building Social Proof Social proof validates your expertise and speaking ability.

Branding 78

Branding Brand LinkedIn Case Study 78

ISEBOX

JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

Prowly

DECEMBER 6, 2024

Defining reach and impressions Media impressions refer to the total number of times content is displayed on users' screens, with no regard to if it is viewed by the same user multiple times. Prowly would also fit perfectly for small to medium agencies where the unpredictability of changing client lists and projects is the bread and butter.

Media 104

Media Measurement SEO Instagram 104

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

Cision

JUNE 6, 2017

In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

5W PR

SEPTEMBER 28, 2020

After that, it’s time to briefly analyze the company’s current content and messaging, including its website, blog or social media posts, advertisements, and promotional material to see if there are any common themes in the tone messaging. This is also the starting point when establishing any sort of voice across all channels for a company.

Publicity 158

Publicity How To Guidelines Social Media 158

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 75

Agency Creativity Media Relations Nonprofit 75

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.”

Pitching 174

Pitching Journalism Video Advertising 174

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. It’s most apparent with PR agencies that are changing their structures. PR has EXPANDED.

Creativity 150

Creativity Web Social Media Data 150

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. How to Measure PR: Paid advertising. More links mean more traffic… and if the website converts, it means more sales.

Measurement 140

Measurement Tools Analytics Data 140

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. Would you buy a service from a company with customer references like that? Looking for an agency partner that can both bring creative ideas. Talk to Us !

Advertising 61

Advertising Advertising Social Media Twitter 61

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. This means even paid advertisement needs the hook of a good story.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. Can your agency bring big ideas and execute?

B2B 102

B2B Media Survey Advertising 102

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

Creativity 52

Creativity Agency Survey Examples 52

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Paid media is any way the brand purchases advertising, marketing, or messaging space, whether it’s in print, online, digital or broadcast. Traditionally, there are three types of media: paid, earned and owned.

Media 103

Media Print Advertising Advertising 103

Stephen Waddington

SEPTEMBER 18, 2019

The founder of the eponymous named agency Ogilvy & Mather is one of the sharpest copywriters of our time. In Ogilvy on Advertising first published in 1983 he imparts writing wisdom from his career. Steve Earl and I had a long-time editing partnership through our agencies and various books. What have I missed?

Writing 84

Writing Print Advertising Advertising 84

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. Agency $88,000. Senior vice president (agency): $165,000.

Survey 124

Survey Agency Report Corporate 124

The Resolution Blog

JANUARY 29, 2019

But how do you know what term refers to what metric? Online traffic refers to the flow of people visiting a website but isn’t used to measure anything specifically. The term user or unique user is the same thing as unique visitor or website visitor and refers to a distinct device that has visited a site or article.

Web 120

Web Analytics Measurement Mobile 120

Buzzstream

DECEMBER 4, 2024

Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Today, I’d like to discuss in-house versus agency life. What is it like moving from agency to in-house? Victoria: Yeah. So thank you so much for having me. It’s crazy. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Business Wire

JANUARY 19, 2017

Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries. Such archiving of information guarantees that news is visible and available for reference long after its initial release.

Financial 166

Financial Video Consumer Data 166

ReimaginePR

JUNE 15, 2020

While you could most certainly run an entire social media campaign for free, paying for social media advertising (or Paid Social, as it’s called in the biz) is the best way to leverage social media technologies to your advantage. Social Media Marketing: Defining Your Business Goals. What does the ‘right’ social media platform mean?

Social Media 177

Social Media Branding Brand Marketing 177

5W PR

OCTOBER 1, 2024

Public relations frequently takes a backseat to marketing and advertising in the larger branding narrative. By effectively working with a branding agency , businesses can cultivate strong and enduring relationships with their target audience, positioning themselves for long-term success.

Branding 88

Branding Brand Crisis Management Crisis Communications 88

Beyond PR

JUNE 28, 2016

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. If the agency’s role is evolving, though, so must the approach to PR measurement. It’s time to look beyond ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

5W PR

AUGUST 13, 2021

With consumers becoming less trusting of advertising and corporations, they have switched to trusting individual people a lot more, which often also means trusting the person behind the business. In fact, the company can also be used as a major talking or a reference point in case studies or examples for new content.

Case Study 88

Case Study Social Media Instagram LinkedIn 88

5W PR

MAY 26, 2021

PR is not marketing or advertising. Advertising is also referred to as “paid media,” while public relations is “earned media.” The post 5 Advantages of Public Relations appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Cost-Effective.

Publicity 88

Publicity Reputation Advertising Advertising 88

Shift Communications

OCTOBER 28, 2014

Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. Before you begin, take note of how LinkedIn refers to certain areas. For example, Boston is referred to as the ‘Greater Boston Area’ as opposed to just ‘Boston, MA.’ Amanda Grinavich.

LinkedIn 84

LinkedIn eBook Mobile Local 84

5W PR

OCTOBER 20, 2023

It includes cultural references and context. This includes diverse models, actors, and real customers in the advertisements. Cultural marketing agencies Navigating the complexities of cultural marketing can be challenging, especially for businesses that are new to this field. Localization Consider localized marketing campaigns.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

SEPTEMBER 27, 2019

You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer. Bureau of Labor Statistics, most public relations specialists work at public relations or advertising firms. Most graduates are hired for entry-level positions. According to the U.S.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is reflective of a traditional view of public relations.

Interviews 113

Interviews Publicity Technology Social Media 113

Buzzstream

FEBRUARY 13, 2025

With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. If, on the surface, that seems nuts, refer back to this article’s opening sentence. AI is driving SEOs crazy.

SEO 62

SEO Journalism Radio Google 62