ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. And can you imagine being a retail store without e-commerce capabilities right now? Self-serving?

Brand 284

Brand Branding Small Business Retail 284

5W PR

OCTOBER 15, 2024

Engage with the audience on platforms like Instagram, Facebook, and TikTok through targeted advertising, contests, and influencer partnerships. Use paid advertising on search engines and social media to reach potential customers actively searching for similar products.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. She is also a member of the Interactive Advertising Bureau’s Prebid Addressability Group.” Those listed represent a range of roles at adtech companies, publishers, retailers, and advertisers.

Retail 156

Retail Engineering Advertising Advertising 156

PRSay

NOVEMBER 25, 2024

If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. This can provide experience before pursuing a larger agency role. Create your own opportunities.

LinkedIn 87

LinkedIn Nonprofit Retail Social Media 87

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Having access to the CMS, even in a read-only capacity, can help your PR agency understand what’s been done already. Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. On the other hand, independent bloggers rely on advertising and sponsors to make a living. Your PR agency or communications department needs to spend the time to research the bloggers and journalists on your consideration list.

Media Relations 232

Media Relations Marketing Media Fashion 232

Onclusive

JANUARY 20, 2020

In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company. Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions.

Marketing 195

Marketing How To Measurement Advertising 195

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. Some leading agencies have made changes. African American, 2.6%

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Showing beats telling, but it takes more work.

Creativity 174

Creativity Small Business Storytelling Travel 174

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Shift Communications

OCTOBER 9, 2014

Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. The post Simple Content Marketing Framework appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 117

Sports Advertising Advertising Survey 117

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Cision

MARCH 30, 2015

Think flash-tweet sales by store location, retail loyalty programs via hashtag to those with the most check-ins, or restaurants tweeting deals based on nearby movie check-ins.”. Nicole Larrauri is Managing Partner of EGC Group, one of NY’s fastest growing marketing and digital agencies. More specific locations, got it.

Twitter 120

Twitter Social Media Retail Groups 120

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Christopher S. Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A marketing department or agency cannot just recycle other people’s content.

SEO 98

SEO Interviews Blogging Engineering 98

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Marketing and advertising.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe.

Measurement 120

Measurement Study Data Agency 120

Communications Conversations

JUNE 30, 2016

They’re continuously releasing new advertising products. They’re a huge site for retailers. Almost every brand uses Facebook at this point, so most people in the industry have some modicum of experience with Facebook advertising, for example. After all, Pinterest is still growing at a pretty significant clip.

Pinterest 97

Pinterest Social Media Tools Media 97

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years.

Agency 100

Agency Advertising Advertising Twitter 100

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

5W PR

AUGUST 22, 2019

The answer determines success with stakeholders across the board, from media to retail and spa accounts to end users. The #1 question asked of brands on site was, “How are you different? From a conventional skin care product, and from a competing CBD skin care product?” Align with and elevate thought leaders.

Brand 121

Brand Branding Retail Education 121

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Rock the Status Quo

JANUARY 1, 2015

Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Understand their goals – is it a product review professional looking for advertising revenue, so viewership and traffic are their most important goals? Wouldn’t it be fun? Recognize them. Never sell.

Brand 100

Brand Branding YouTube Social Media 100

5W PR

JUNE 27, 2017

He said they built more interaction between their audience and the brand because it was less about advertising and more about engagement. The holiday was tied to an in-store retailer promotion for a Non-Stick Frying pan in the T-fal line. This is the pan that was sent to all influencers to be reviewed.

Social Media 95

Social Media Publicity Media Retail 95

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Insurance Insurance 54

PRSay

APRIL 25, 2016

Right out of college, I was hired as a part-time writer for a local advertising agency. Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three. To be honest, this entire experience sums up my career to this point.

Telecommunications 84

Telecommunications Automotive Study Retail 84

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. Can your agency bring big ideas and execute on them? Give our services a try.

Survey 100

Survey Marketing Product Launch Construction 100

Buzzstream

DECEMBER 30, 2024

For example, when Squid Game was trending, digital PR agency Rise at Seven pitched a story about how their client saw a rise in shoe sales for a type of shoe popularized by the shows participants. Stairmaster TikTok Trend UK digital PR Agency, North , saw that a Stairmaster workout was trending on TikTok.

Pitching 62

Pitching Trends Google Data 62

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

Polaris

JANUARY 2, 2015

So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Waxing UnLyrical

DECEMBER 20, 2012

Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. Ask your customers – directly – to Like the Page. What about organic growth?

Community 101

Community Facebook How To Web 101

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. Modern customers generally download ad blockers and other technology to help them avoid things like ads and display advertisements.

Consumer 74

Consumer Publicity How To Marketing 74

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. It is who they are and who they look to bring into their community.

Strategy 78

Strategy Brand Branding How To 78

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. Contact us for our podcast services !

B2B 77

B2B Trends Strategy B2C 77