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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

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Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

After all, PR pros are in the communications business. To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. The post Things Your PR Firm Should Tell You (That You May Not Want To Hear) appeared first on Crenshaw Communications.

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5 Email Marketing Tips to Keep in Mind as We Enter a New Year

PRSay

An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. Creating a template that automatically pulls in your existing content is possible ? and an invaluable time-saver. Illlustration credit: Studiostoks ].

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How to Improve Your Social Media Targeting

Cision

Snapchat is tough to understand from a communications standpoint. Up until now, it has not been very easy to advertise on the Snapchat platform. Seasonal (type of shopping) -> (Fall, Spring, Summer, Winter). LinkedIn also has an “Audience Expansion” feature that allows you to find similar audiences within your target criteria.

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Behind the Headlines With Angie Mathews

Cision

Angie Mathews, account executive at CGPR, says communication professionals need to always be on the alert and ready for change. My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level. So how can your brand keep up?

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Why more brands are using Facebook CTA buttons (but more still should)

Communications Conversations

Advertisers wanted to bolster results. More advertisers were joining the fray. ” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. But, I’m sure the CTA buttons will be added to the native Facebook advertising options soon.

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A Promotion Unlike Any Other

Mindful Marketing

” Masters organizers apparently didn’t like the ambush advertising either: They’ve reportedly banned Wayne Player from the Tournament for life. ” In the article I argued that communication, which is what many people solely associate with branding, should only be the “icing on the cake.”

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