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How to Improve Your Social Media Targeting

Cision

Music and radio. Up until now, it has not been very easy to advertise on the Snapchat platform. Family and parenting. Food and drink. Hobbies and interests. Home and garden. Law, government, and politics. Life stages. Movies and television. Personal finance. Style and fashion. Technology and computing.

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Targeted Advertising: Does it Actually Work?

Contently - Strategy

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?

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Should the FCC Have Thrown a Flag?

Mindful Marketing

Legality: The halftime show may have violated the FCC’s mandate that “Indecent and profane content are prohibited on broadcast TV and radio between 6 a.m. However, as one who has studied oversexualization in advertising, I saw many signs of objectification of women, i.e., reducing their personhood to specific body parts (e.g.,

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