ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. Or consider today’s innovators – brands like Casper, Uber, and Amazon.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

Bianchi Biz Blog

JUNE 13, 2024

Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists.

Automotive 52

Automotive Media Interviews Pitching 52

Cision

JULY 26, 2017

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Up until now, it has not been very easy to advertise on the Snapchat platform.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JUNE 15, 2017

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. Although my college education was geared towards advertising and then broadcast journalism, I ultimately gained my first real job opportunity in PR and it all went from there.

Automotive 245

Automotive Resources Consumer Strategy 245

Bianchi Biz Blog

SEPTEMBER 9, 2024

In college I began working in a radio news department and eventually made the change to the automotive trade media. As a publisher, of course, I always prefer paid advertising. It’s been more than 50 years. I started with high school and college newspapers. We love input from many sources. Any pet peeves with PR people?

Meeting 91

Meeting Automotive Newspapers Media 91

Bianchi Biz Blog

NOVEMBER 21, 2024

The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for investors.

Marketing 90

Marketing Pinterest Radio Instagram 90

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Some clients just want PR without advertising or social media support. Range of services – Is the agency full service or specialized?

Agency 79

Agency Automotive Mobile Local 79

Bianchi Biz Blog

JUNE 20, 2024

Earned media is not advertisement nor should it read like one. Author: Adriana Van Duyn Adriana is an account supervisor at Bianchi PR with more than 20 years of B2B PR experience representing clients across the automotive, mobility and industrial sectors.

Automotive 87

Automotive Newspapers Policies Interviews 87

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 74

Mobile Automotive Brand Branding 74

Presspage

FEBRUARY 23, 2018

The French company is well known for its array of rubber automotive products. However, it is also gathered fame for its Michelin Man, real name “Bibendum” and a true cult figure in the advertising world, and its Red Guide awards to restaurants for their cooking.

Automotive 88

Automotive Engineering Advertising Advertising 88

Bianchi Biz Blog

JANUARY 20, 2022

Clients categorized as Close , with 33 percent of respondents, are pretty happy with their in-house marketing, advertising, PR and digital capabilities. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on. 7 Myths of Automotive Supplier and Vehicle Technology PR.

Automotive 84

Automotive Agency Tourism Mobile 84

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?

Automotive 74

Automotive Media Mobile B2B 74

Bianchi Biz Blog

SEPTEMBER 5, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. The most popular commercial radio channel is Radio Nova.

Marketing 100

Marketing Radio Automotive Television 100

Bianchi Biz Blog

JUNE 24, 2024

Photo: Consumer Technology Association (CTA)® CES 2025 is less than six months away, which means, if you haven’t already, it’s time for automotive and mobility supplier marketers and communicators to get to planning. Once you have your answers, you can start planning your PR, as well as synergistic advertising and social media strategies.

Automotive 68

Automotive Mobile Technology B2B 68

Agility PR Solutions

AUGUST 28, 2019

New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad

Mobile 60

Mobile Study Automotive Healthcare 60

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 74

Mobile Technology Automotive Trade Shows 74

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance. CES2022 PR Planning Forward: 5 Noteworthy Data Points.

Automotive 77

Automotive Media Report Print 77

PRSay

APRIL 25, 2016

Right out of college, I was hired as a part-time writer for a local advertising agency. Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three. To be honest, this entire experience sums up my career to this point.

Telecommunications 84

Telecommunications Automotive Study Retail 84

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 72

Meeting Automotive Engineering Journalism 72

Stephen Waddington

MAY 14, 2018

Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers. Therein lies an advertising opportunity. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication.

Publicity 84

Publicity Marketing Google Radio 84

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint.

Measurement 78

Measurement Publicity Television Analytics 78

Bianchi Biz Blog

MAY 17, 2021

A recession suspended publication of that magazine, which was part of the CCJ group, in 1982, but after that I ended up spending a year with Automotive Industries and T ruck and Off-Highway Magazine before I was laid off from there due to economics and a change in company ownership with a sharper eye to the bottom line (welcome to the 1980s).

Meeting 65

Meeting Automotive Engineering Media 65

NewsWhip

APRIL 12, 2023

Influencers are paid to advertise products to their followers, and in turn, brands can see record numbers flocking to them as a majority of social media users can be easily influenced. There is an opportunity to profit from that content, and brands and influencers take full advantage of the fact.

Instagram 78

Instagram Fashion Automotive Banking 78

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. My startup’s first product, Futurride.com, launched in September. It focuses on new technologies and concepts aimed at making mobility more sustainable. now Lear Corp.) now Lear Corp.)

Meeting 57

Meeting Mobile Automotive Transportation 57

MaccaPR

OCTOBER 2, 2017

Just like no marketer today should consider using images of fried chicken and watermelon in ads to appeal to African-Americans (Editor’s Note: See this Grapevine article on stereotype-filled advertising). I’ve had conversations with owners of Latino advertising agencies in L.A., What’s the #1 Hispanic Marketing transgression?

Insurance 74

Insurance Insurance Interviews Marketing 74

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. From the beginning, Musk has blazed through industries—space, automotive, solar energy, artificial intelligence—with a fiery passion and a one-track mind.

Brand 53

Brand Branding Marketing Energy 53

Buzzstream

APRIL 2, 2025

And it’s really frustrating because historically you pay a fortune for that kind of advertising and prominence, and so we dismiss it really quickly. For example, we did very well with healthcare and automotive. They’re talking about this person, or whatever it is.

Digital PR 62

Digital PR Brand Branding SEO 62

Buzzstream

JULY 10, 2024

Are we talking about SEO here, or are we talking about marketing and advertising? But again, in that sort of thing of not overthinking this, taking the time to understand the foundations of how Google works puts us in a strong position to say, if you’re running a TV advertising campaign, go ahead. That is brand awareness.

Digital PR 98

Digital PR SEO Google Travel 98

Bianchi Biz Blog

NOVEMBER 16, 2020

I cover the Fiat Chrysler Automobiles beat for Automotive News. Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I’ve also tried to explore hot-button issues and give them an automotive touch.

Automotive 92

Automotive Meeting Report Media 92

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. The challenge is that Company B is virtually unknown in the Detroit automotive ecosystem and currently operates only a very small office in Motown.

Agency 96

Agency Company Automotive Mobile 96

ImPRessions - Crenshaw Communications

APRIL 8, 2021

And even in the Trust Barometer, businesses in the tech sector performed better than some other industries, including financial services and automotive. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. So far, Wall Street isn’t too bothered by the reputation hits.

Reputation 305

Reputation Privacy Data Advertising 305

PRSay

JANUARY 14, 2020

10 was as consequential as Edison’s death was for the engineering professions, or Henry Ford’s for the automotive industry. Second, that combination of advertising and public relations was a seminal moment. For PR professionals worldwide, Jan.

Leadership 158

Leadership Automotive Employee Corporate 158

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? What line should advertisers not cross? says Preston.

Film 48

Film Marketing YouTube Advertising 48

Waxing UnLyrical

MAY 11, 2016

It can be extremely unpredictable and it’s not guaranteed like advertising. Case in point: last month we secured an opportunity for one of our client partners to speak at an automotive conference about the importance of establishing trust to empower autonomous driving. It can also be hard to measure.

Media Relations 40

Media Relations Media Measurement Conference 40