Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. There are more opportunities to attract eyeballs than ever as people access content across multiple channels and devices, whenever and wherever it suits them.

Radio 83

Radio Sports Marketing Local 83

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Cision

JULY 26, 2017

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Movies and television. Books and literature. Family and parenting.

Social Media 233

Social Media How To Insurance Insurance 233

Bianchi Biz Blog

SEPTEMBER 5, 2024

YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel.

Marketing 100

Marketing Radio Automotive Television 100

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 78

Measurement Publicity Television Analytics 78

Stephen Waddington

MAY 14, 2018

Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Therein lies an advertising opportunity.

Publicity 84

Publicity Marketing Google Radio 84