ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. Assess your audience.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Blending editorial and advertising. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 64

Journalism Branding Brand Advertising 64

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. So, I started off with a so-called advertising agency at the very beginning and then turned step by step.

B2B 52

B2B Communications Media Newspapers 52

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

JULY 27, 2021

I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing. For example, the kind of press coverage generated by a good PR campaign, earned media, can be more persuasive than advertising (paid media), but we don’t fully control the story.

Conference 368

Conference Pitching Agency Writing 368

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. He joins from a B2B payments platform where he was the senior executive in charge of sales. Top challenges facing journalism. >>> Looking for help with B2B marketing and PR?

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 191

Writing Communications Marketing B2B 191

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. For B2B companies, earned media and branded content ranked the highest. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. How to Generate Media Referenceable B2B Customers with a Blog.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

APRIL 18, 2020

>>> Looking for a B2B tech PR with expertise and execution? According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” Give our services a try. Give our services a try.

Trade Shows 118

Trade Shows Content Marketing Conference Marketing 118

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 110

Sports Advertising Advertising Survey 110

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. Most of my experience in media relations comes from a B2B technology perspective. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. click image for higher resolution). Did you know?

Government 138

Government Survey Ethics Media 138

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Multimedia is a crucial component to impactful modern-day journalism. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 94

Survey Industry Leadership Study 94

Cision

JANUARY 2, 2018

People with a background in journalism understand what type of content will grab readers’ attention; they also know how to build a compelling brand voice and how to tell a story in a few words. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We My B2B clients are more open to sponsored content. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 15, 2019

When you do advertise, don’t just rely on one link and single tweet. >>> Related: 5 Proven Ways PR can Develop Client Media References in B2B Organizations. >>> Related: 12 Ways to Leverage Your Existing Investment in B2B Webinars. Bloggers and influencers, that I have determined are credible.

B2B 76

B2B Facebook Advertising Advertising 76

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. According to a study conducted by B2B International , only 54 percent of B2B businesses have a program in place for measuring brand perception. Magazine, and more.

Marketing 170

Marketing Measurement Trends Web 170

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% Statistics about content marketing.

Survey 102

Survey Marketing B2B Content Marketing 102

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. CES2022 PR Planning Forward: 5 Noteworthy Data Points. Author: Jim Bianchi.

Automotive 76

Automotive Media Report Print 76

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

JULY 11, 2018

It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. In the B2B PR realm, larger publications can pick up trade journal placements, which carry a lot of clout. The PR agency can help by sharing major stories on its own social channels and website.

Report 136

Report Interviews Pitching Construction 136

Cision

AUGUST 11, 2016

Advertising Age Online. Search Engine Journal. Social Media B2B. Advertising Week. Given that, ignoring or dismissing it seems massively flawed.” ” – Andrew Hutchinson, Content Manager, Social Media Today. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch. MarketingProfs.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. It seems to me B2B spends a lot of time perusing whatever tactics are on sale at the discount store. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale. But it is not.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Landis PR

JUNE 24, 2024

The lively Q&A session covered a range of topics, from the influence of AI on journalism to the best practices for pitching stories, offering valuable takeaways for all attendees. Trust between PR people and journalists is key , so make sure you’re offering real insight, not just an advertisement!

Automotive 52

Automotive Media Pitching Report 52

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S. We challenge those in B2B PR to play around with Snapchat add-ons to help make a potentially stodgy story more palatable to any audience.

Video 120

Video B2B B2C Survey 120

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101