Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. Most of my experience in media relations comes from a B2B technology perspective. Talk to Us !

Media Relations 84

Media Relations Media Trade Shows Journalism 84

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Research shows it takes more than 70% of B2B organizations four days to follow up after a conference.

Media 120

Media B2B Groups Conference 120

Sword and the Script

DECEMBER 30, 2017

Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. And it’s about time.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. Do you see that accelerating?

Brand 99

Brand Branding Marketing Facebook 99

Sword and the Script

FEBRUARY 24, 2015

Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. About 60% expressed confidence in social media and marketing integration.

Mobile 60

Mobile Study Survey Marketing 60

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. Which Departments Most Influence B2B Purchase Decisions? Across all industries the departments that influence buying decisions in B2B are 1) IT 2) finance and 3) business development. The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.

Marketing 66

Marketing B2B Print Technology 66

Bianchi Biz Blog

FEBRUARY 22, 2024

When used strategically along with more traditional PR and marketing techniques in the unique B2B automotive OEM market, social media can help boost SEO, driving traffic to your online properties and amplify your company’s position as an expert. It’s actually the most cost-effective of them all.

Automotive 65

Automotive Technology SEO Engineering 65

MaccaPR

DECEMBER 19, 2016

We recommend that our clients advertise on at least one of their social channels to their target market. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon?

Marketing 196

Marketing Employee Content Marketing Media Training 196