Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Most of the social media platforms have courses you can take on their advertising products. I do carve out a little time to read books at night. And I have.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. With that in mind, here are a few things B2B companies need to know when it comes to AR.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. Think outside the B2B box. A POV offers currency for proactive pitching as well as content development. It makes sense.

How To 241

How To Advertising Advertising Data 241

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 138

B2B Branding Brand B2C 138

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. There were many great speakers who shared gems of information.

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. It got me to feeling like many B2B marketers confuse “content” for “marketing purposes” with “content marketing.” I drew the “distribution” category. Not even close.

Content Marketing 154

Content Marketing B2B Marketing eBook 154

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. But a sound, carefully conceived program is a road map to success.

Writing 136

Writing How To Pitching Privacy 136

Cision

DECEMBER 14, 2017

In the B2B space, on the other hand, finding the right voices — and assessing their true value — is getting increasingly complicated. In a new study called Earned Media Influential in Performance Marketing , for example, DemandGen Report partnered with Cision to survey close to 170 B2B marketers across North America.

B2B 120

B2B B2C Pitching Social Media 120

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. 42% of reporters say credibility is the top challenge facing journalism Credibility is the lifeblood of news and while B2B, which is my focus, doesn’t see as much turmoil over “fake news” as other sectors, it’s still top of mind for reporters.

Survey 183

Survey Journalism Report Pitching 183

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. for the first time in an EMEA B2B marketing campaign?—?Snapchat something that a lot of B2B brands struggle to do.

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Paid media and advertising statistics. A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. ( B2B Lead Generation ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted.

Instagram 214

Instagram B2C YouTube Facebook 214

Polaris

DECEMBER 2, 2014

Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. They make money by attracting advertisers, who pay to reach the publication’s audience. I used to combine my blog planning with my writing. and then I’d write it. and attracting new ones.

Blogging 186

Blogging eBook How To Writing 186

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. But they are now more important than ever.

Insurance 204

Insurance Insurance Advertising Advertising 204

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. And LinkedIn is a powerhouse for B2B lead generation and recruiting. Business event attendance is at record highs and many B2B brands consider events their best source of leads. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Persuasive and authoritative, whitepapers remain absolutely vital to B2B marketers. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. How to Generate Media Referenceable B2B Customers with a Blog.

Study 162

Study Media Relations Media B2B 162

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. He joins from a B2B payments platform where he was the senior executive in charge of sales. How is it being used?

Survey 179

Survey Software B2B Pitching 179

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. B2B content marketers serve an average of four audiences. 1) Content marketing benchmarks. 2-4 posts per month.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Sword and the Script

JANUARY 19, 2021

It was an interesting job, particularly from a B2B tech PR perspective. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME. Did you know? Check out our services.].

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. What Will It Take for Advertisers to Back Away From Facebook?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 108

Marketing B2B Interviews Content Marketing 108

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently.

Marketing 213

Marketing Content Marketing Data Social Media 213

PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. During his session, Haeri honed in on the importance of creativity in B2B marketing, citing actor and ad expert Ryan Reynolds’ creative approach to targeted ad campaigns. Take legal writing, for example. In fact, it shouldn’t be.

B2B 61

B2B Creativity Content Marketing Measurement 61

Deirdre Breakenridge

FEBRUARY 25, 2016

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Write masturbatory press releases for the express purpose of making some key executive happy because (s)he likes the sound of her own voice or likes to see his name in quotes.

Wireless 150

Wireless Analytics Advertising Advertising 150

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Write with journalistic ideals. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech.

Government 152

Government Survey Ethics Media 152

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. According to a study conducted by B2B International , only 54 percent of B2B businesses have a program in place for measuring brand perception. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends Web 170

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 117

Sports Advertising Advertising Survey 117

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. It probably does.

Media 121

Media B2B Groups Conference 121

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. The post An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech appeared first on Sword and the Script. The company claims all reviews are “100% verified.” Funding: $25.1

Software 18

Software B2B Marketing Data 18