Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. You may even find me guest blogging on other marketing blogs around the web. Business Blogging'

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. B2C – Business to consumer. Affiliate – Sites that your brand partners with to promote and sell your company’s products and services.

SEO 211

SEO Tools Engineering Google 211

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago.

B2C 120

B2C Content Marketing B2B Mobile 120

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: CMS logins to blogs, content libraries, asset pools. Earned Media. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Prohibition

SEPTEMBER 21, 2023

Here’s some insight into how you can be using the tool for your advertising. It has had plenty of time to learn now and Meta are pushing it to advertisers to use and improve the results of campaigns. Something to be aware of if you do advertise to the EU. Meta are also offering AI support, via its AI, Advantage+ tool.

Advertising 62

Advertising Advertising B2C Social Media 62

Prohibition

SEPTEMBER 21, 2023

Here’s some insight into how you can be using the tool for your advertising. It has had plenty of time to learn now and Meta are pushing it to advertisers to use and improve the results of campaigns. Something to be aware of if you do advertise to the EU. Meta are also offering AI support, via its AI, Advantage+ tool.

Advertising 62

Advertising Advertising B2C Social Media 62

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), Paid spokes include sponsored posts and native advertising.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. A survey of 3,100 journalists by Cision found the top three challenges facing journalism are maintaining credibility (27%), lack of staffing (20%) and declining advertising (20%).

Survey 179

Survey Software B2B Pitching 179

Prohibition

DECEMBER 19, 2023

From new AI tools to major brands pulling budgets from advertising on X, we cover all of the updates that you should be keeping up on. Meta new lead gen and content creation options to help in the festive period To help advertisers with festive promotions, Meta has announced a new update to its lead gen campaigns.

Advertising 62

Advertising Advertising Social Media Tools 62

Prohibition

JANUARY 29, 2024

Today, having a blog isn’t just a nice-to-have for your page or website. Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Why do I need a blog? What do they want to know?

Blogging 62

Blogging SEO Engineering Mobile 62

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. Whether you specialize in B2B tech or B2C PR, finding excellent employees is a constant challenge. We will apply rigor to outcomes measurement.

B2C 120

B2C Measurement Video B2B 120

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. For more updates, make sure to subscribe!

B2B 77

B2B Trends Strategy B2C 77

Waxing UnLyrical

JULY 27, 2011

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. For instance, QR codes on advertisements in subways stations where there’s not an Internet connection. Mikinzie Stuart works at Peppercom specializing in digital communications for B2B and B2C clients. Ashford via Flickr, CC 2.0.

B2C 108

B2C Advertising Advertising Mobile 108

Prohibition

NOVEMBER 19, 2024

From Metas expanded AI-powered Advantage suite, to TikToks revamped Academy and automated Smart+ targeting, platforms are rolling out innovations designed to make advertising more effective. AI image enhancement and expansion has already been added to Advantage+ Creative and is often put in front of us advertisers when building a campaign.

Advertising 62

Advertising Advertising LinkedIn B2B 62

Shift Communications

APRIL 13, 2022

In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Specific detailed targeting Across all social media advertising you have a way to directly reach your target audience.

Social Media 62

Social Media Advertising Advertising Marketing 62

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Audience Insights – Demographics (B2C) and Firmographics (B2B). Cision Impact Report. Plan, Execute and Evaluate PR Programs – In One Platform.

Measurement 75

Measurement How To B2C Infographics 75

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. We have previously written a blog all about Advantage+ and how it can help your campaigns. DoubleVerify is here to maximise brand safety and ensure Meta is delivering the results where it should be.

Advertising 62

Advertising Advertising LinkedIn Video 62

Prohibition

JANUARY 21, 2025

As we kick off 2025, social media platforms are already making major updates that impact us advertisers. Here’s the latest changes and what they mean for your advertising strategywhether you’re looking to refine your Meta ads, test content for free on Instagram, or optimise LinkedIn campaigns. 3D Social media blogger.

Community 62

Community Tools Strategy LinkedIn 62

Beyond PR

NOVEMBER 7, 2017

Leveraging everything we know about how the paid media advertising world works, the dedicated team of engineers, developers, and product managers have developed proprietary tracking technology that tags earned media content. Demographics (B2C) and Firmographics (B2B). Engagement — Specific actions taken by the end-user.

Measurement 72

Measurement Media B2C B2B 72

Prohibition

SEPTEMBER 17, 2024

YouTube safety features: YouTube has introduced new tools to enhance safety for teens, as outlined by James Beser, Director of Product Management at YouTube Youth safety features for teens, in a recent blog post titled ‘A collaborative approach to teen supervision on YouTube’.

Social Media 62

Social Media Privacy YouTube Media 62

Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? What’s the engagement rate of a brand page on Facebook that doesn’t advertise? But even paid social has a challenge: advertising annoys users. B2C Product 9.5%. B2C Services 10.4%. However, only a fractional 2.8%

Mobile 60

Mobile Survey Marketing B2C 60

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

NOVEMBER 22, 2022

12% said market research or brand surveys; 12% said backlinks; 11% said focus group research; 10% said feedback from the marketing team; 10% said actions by elected officials; 6% said product analytics; 4% said advertising value equivalency (AVE); 4% said votes/election outcomes; and. 2% said none of the above.

Measurement 87

Measurement Survey Web Software 87

Prohibition

SEPTEMBER 30, 2023

The Rise of UGC and Video Content In an age of digital transformation, it’s no longer about fancy, airbrushed TV advertisements and polished brand messaging. Like this blog? It’s about real people and real experiences. UGC is often less polished than influencer content, again, giving more authenticity.

B2C 62

B2C Video Social Media B2B 62

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Perfect for B2C products with high visual appeal, such as fashion, food, tourism, photographers, etc.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Shift Communications

JUNE 30, 2015

Blog series? S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) Given many times we have less volume opportunity than B2C companies, and longer sales cycles, making the most of every interaction is just as important in B2B. Contributed articles?

B2B 60

B2B Analytics Google B2C 60

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 72

Infographics Case Study Video Survey 72

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. But what does content mean? And why is it so important?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Prohibition

MARCH 10, 2023

In this blog, we will explore the best tips and tricks for maximising the number of engagements your video will receive. For example, if you’re showcasing the charity of your business, perhaps a link to previous charitable campaigns, a blog post, your latest articles or a sign-up page for volunteering, is the best course of action.

Facebook 62

Facebook Video How To Mobile 62