Advertising B2C Privacy 
ImPRessions - Crenshaw Communications
MAY 24, 2018
Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.
Prohibition
SEPTEMBER 17, 2024
These measures are part of YouTube’s broader efforts to strengthen privacy and well-being protection, helping parents safeguard their teens’ online experiences, without infringing on their privacy. Starting this week, ‘teen accounts’ will be introduced across the UK, Canada and Australia.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Prohibition
NOVEMBER 20, 2023
Some big changes are heading our way in the social media advertising space. Ad-free subscription could be coming to Meta Due to all of the EU law changes around data privacy, it is looking like Meta might be creating a subscription service where users pay $14 or $17 per month to have an ad free experience.
Sword and the Script
MAY 25, 2021
The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 71% trust a business with “products/services are effective/work as advertised.”. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”.
Prohibition
MAY 22, 2023
In addition to these updates, Twitter chief Elon Musk says that the first rollout of encrypted DMs will be launched shortly, adding more security and privacy in the app. TikTok hosts TikTok World event TikTok recently held its ‘TikTok World’ event, sharing guides and tips to elevate your content creation.
Prohibition
OCTOBER 30, 2024
Many accredit its growth to a growing disdain towards mainstream social media discourse and advertising, with Reddit offering users a platform to discuss a wide range of topics with anonymity and far fewer ads. In response to privacy concerns raised, Meta has disclosed that all facial data gathered in this process will be immediately deleted.
Sword and the Script
DECEMBER 20, 2022
There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success.
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