Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. What is a necessity, fate, or some other factors?

Content Marketing 114

Content Marketing Mobile Google Web 114

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Financial 61

Financial Banking Content Marketing Writing 61

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” >>> Also see: PR and Content Marketing Insights from the Edelman Trust Barometer. But one example I use in my book is Nike.

Brand 88

Brand Branding Banking Consumer 88

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. If such a newsletter doesn’t exist in your niche (and you’ve done the due diligence) then there may be a sizable content marketing opportunity for you to do it. In other words, you have to make some deposits into a bank account before you try to make a withdrawal.

Media 121

Media B2B Groups Conference 121

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. They look something like this: As long as I live, I will never forget SiteLinks, or the number Google used to convince advertisers to adopt this feature: 30 percent.

Marketing 104

Marketing Google Newspapers Print 104

Shift Communications

JULY 31, 2015

For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. LinkedIn is thus shifting more of its portfolio of marketing solutions away from straight display to native content marketing and its lead generation solution, Lead Accelerator.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Guest Post by Simon Erskine Locke. To be clear, these are all important components of the brand building process.

Brand 74

Brand Branding Banking Financial 74

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. There are other ways of increasing the organic reach of your posts but sometimes there are better options.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

FEBRUARY 14, 2017

We Should Measure Content Marketing by Relationships. A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run? Press Releases vs. Coverage [UML]. 2) Community Strength.

B2B 77

B2B Measurement Blogging Community 77

Burrelles Fresh Ideas

JUNE 13, 2023

Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Sword and the Script

AUGUST 13, 2019

In what could be deemed an intersection in time and the beginning of a period of transition in PR – the rise of content marketing and the fall of press releases – UBM would acquire the Content Marketing Institute for $17.6 If you enjoyed this post, you might also like: Martech is NOT Marketing; Long Live Marketing.

Technology 14

Technology Company Software Marketing 14

Prohibition

AUGUST 4, 2021

Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. When a job opening is advertised online, a good reputation will drive applications. Effective Returns. Recruitment.

Reputation 62

Reputation Company Engineering Banking 62

Norton's Notes

JULY 29, 2015

Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. One of my career defining roles was writing the social media strategy for a prominent central bank. Sadly, investment in advertising won’t help combat this, only PR.

Interviews 28

Interviews SEO Banking Radio 28

Buzzstream

MAY 15, 2024

It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., How do you feel about sites that advertise “write for us”? These days, a lot of those are paid placements just because that’s how the market has gone.

Google 71

Google SEO Pitching Tools 71

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

DECEMBER 31, 2016

3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 7) Switching PR Firms: The High Cost of a Steep Learning Curve. Here’s a close look at what quality means in content.

Blogging 127

Blogging Content Marketing B2B Social Media 127

Sword and the Script

DECEMBER 10, 2019

5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 7) Larger investments in SDRs and product marketing.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. A caveat – many of these sites monetize either by upselling licensed images or with advertising.

Engineering 120

Engineering Creativity Google Community 120

Waxing UnLyrical

MAY 11, 2016

It can be extremely unpredictable and it’s not guaranteed like advertising. I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. It can also be hard to measure.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

JANUARY 5, 2016

Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. PR is the Best Kept Secret in Effective Content Marketing. In Content Marketing, Marketers Might be Losing Their Way. The audience kills advertising. Native advertising smack down. “At

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

DECEMBER 10, 2024

have signaled a return to advertising on the platform. A return to the soul of content marketing a subscribed audience “As a concept, content marketing has gotten away from its roots. That was what made the notion of content marketing so interesting. It was genius.

Marketing 216

Marketing Content Marketing Data Pitching 216

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 128

Marketing Content Marketing Crisis Management Data 128

Sword and the Script

AUGUST 2, 2016

I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. I think most of the discussion on content marketing comes down to a couple things. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us. “No

Marketing 198

Marketing Employee Content Marketing Media Training 198

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 19) Movie franchise approach to content marketing outpaces the newsroom model. More content marketers will get frequency right.

Social Media 116

Social Media Marketing Media Creativity 116

Cision

JULY 14, 2015

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Want to learn how to stand out with your content marketing? Case Studies. Laugh Factory.

Advertising 120

Advertising Advertising Content Marketing Case Study 120