11 Shrewd PR and Marketing Predictions You Can Bank On
Sword and the Script
JANUARY 5, 2016
The audience kills advertising. In 2016, marketers will absolutely need to get better at native advertising as well as explore new ways of generating top of the funnel awareness – from sponsored podcasts and influencer partnerships with bloggers, vloggers and Instagrammers through to a renewed commitment to experiential activity.”.
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