Bianchi Biz Blog

SEPTEMBER 5, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel.

Marketing 101

Marketing Radio Automotive Television 101

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel.

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Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Guest Post by Simon Erskine Locke. To be clear, these are all important components of the brand building process.

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Branding Brand Banking Financial 74

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

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Prohibition

AUGUST 4, 2021

Prohibition PR offers a range of services that will help you address issues as they arise, including crisis communications and media relations advice, content creation, social media monitoring, SEO analysis and more. When a job opening is advertised online, a good reputation will drive applications. Effective Returns.

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Reputation Company Engineering Banking 62

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Sometimes, it just takes a little community spirit.

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Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

APRIL 15, 2016

where it will parade its “influencers” in front of potential advertisers. Make sure your crisis communications plan accounts for influencers gone wild. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Marketing 40

Marketing Guidelines Social Media Banking 40

Sword and the Script

JANUARY 5, 2016

The audience kills advertising. In 2016, marketers will absolutely need to get better at native advertising as well as explore new ways of generating top of the funnel awareness – from sponsored podcasts and influencer partnerships with bloggers, vloggers and Instagrammers through to a renewed commitment to experiential activity.”.

Banking 60

Banking Marketing Wireless Advertising 60

Stuart Bruce

FEBRUARY 19, 2015

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. Oborne cites several examples of editorial that he believes have been influenced by advertisers, but I want to focus on two HSBC examples.

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Ethics Journalism Banking Media 60

Sword and the Script

DECEMBER 10, 2024

Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. We expect to see less interest in proactive crisis communication planning, and more effort toward ongoing strategic communication, issues management and advocacy needs.

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Marketing Content Marketing Data Pitching 183

PRSay

APRIL 18, 2016

The free content consumers enjoy is paid for by advertising. In the present business model, publishers are paid by advertisers. Randall Rothenberg, the president and CEO of the Interactive Advertising Bureau called ad blockers: “unethical, immoral and mendacious.” The Web is not free, it never was.

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Ethics Web Advertising Advertising 60

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. But shouldn’t advertising be aiming at this as well? for a National Guard.

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