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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

s clients and advertisers. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. Big data will empower us to create more and more highly personalized content experiences. Studio, which produces all content for Inc.’s

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5 technologies that will change how you do PR

Presspage

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

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How To Create Great Content With Your Data

Cision

Disclosing the population of people or businesses that the gleaned data is both ethical and helpful for readers to understand how your data may apply to them. Vugo is an advertising platform used by rideshare drivers to make additional income when driving for Uber or Lyft.

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5 Ways Data Can Improve Your Campaign

PR Breakfast Club

Big beautiful images draw readers in. Know which social media sites respond best to the use of images in advertising campaigns. 5) Use Data Daily. Even the layout of the content and how “skimmable” it is can make a difference in how readers see your site. 4) Post Early and Often . Be ready to make adjustments as needed.

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Meet PR’s New Best Friend: Data

PRSay

The big data revolution has pushed the public relations industry forward. Not only will this help their marketing and production teams, it provides an opportunity to use the data to get coverage from lifestyle or food publications. If they visualized the data in a chart or infographic. What would be even better?

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