PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? Back in 2009 on this PR Conversations blog, Dr. David Michaelson proposed 10 best practices in public relations research (see, What are best practices in public relations research, really? ); a foundation that the Institute for Public Relations has since advanced.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter. Check out Mindful Marketing Ads and Vote your Mind!

Marketing 74

Marketing Pharmaceuticals System Policies 74

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. Online content is king (referring to a blog). The Stevens Firm Family Law Center in South Carolina has a nice blog.

Marketing 67

Marketing SEO Pharmaceuticals Google 67

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. Our employees have to understand regulatory rules in complex industries from hearing aids to pharmaceuticals.

Agency 54

Agency Healthcare Insurance Insurance 54

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. The battle for women’s empowerment in advertising and marketing campaigns is far from finished. Under Armour: I Will Want What I Want. Brand Strategy Marketing'

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. You can connected with Rachael on LinkedIn or Twitter.

Media Relations 75

Media Relations Media Insurance Insurance 75

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Define goals for blogging and overall content production. Blog entrances.

Marketing 52

Marketing Technology International Internal 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Those numbers are just hospitals, not clinics, not offices, not private practices.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Those numbers are just hospitals, not clinics, not offices, not private practices.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Those numbers are just hospitals, not clinics, not offices, not private practices.

Industry 52

Industry Real Estate Healthcare Tourism 52

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Mindful Marketing

SEPTEMBER 30, 2024

Inevitably, at the top of the list are jobs like doctor, nurse, and pharmacist, while near the bottom are several marketing occupations such as telemarketer, advertising practitioner, and car salesperson. Subscribe to Mindful Matters blog. ​It’s good for us to be mindful in many different ways.

Ethics 114

Ethics Marketing Pharmaceuticals Conference 114

Mindful Marketing

AUGUST 13, 2022

Advertisers have always needed to be where consumers are, which has recently meant firms moving money from the likes of NBC and the New York Times to an up-and-coming influencers’ TikTok and YouTube channels. For example, doctors often prescribe pharmaceuticals they’ve never tried. Learn more about the Mindful Matrix.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75