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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. How could a little “like” trigger such a harsh response from the agency?

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How Pharmaceutical Marketing is Rewriting the Rule of Seven (One Potential Side Effect at a Time)

Stern + Associates

This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days. The post How Pharmaceutical Marketing is Rewriting the Rule of Seven (One Potential Side Effect at a Time) appeared first on Stern + Associates.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

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The Anatomy of an FDA-Approved Tweet

ISEBOX

In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits.

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The Influencer Marketing Measurement Enigma

PRSay

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. It’s unlikely that any amount of paid advertising would have built the same value for the brand. EMV is starting to sound like a reincarnation of AVEs.

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When TV Commercials Wink

Mindful Marketing

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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