Onclusive

JULY 7, 2021

In our upcoming webinar, “How to Optimize Messaging & Soundbites To Drive Success,” we will discuss how NEO can help your business cut through the noise, differentiate itself and accelerate future growth. What people do online — search for, buy, etc. — One such customer (who will go unnamed!) Your message matters.

Branding 370

Branding Brand SEO Engineering 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

MARCH 12, 2020

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. We decided we wanted to pit a few advertising/marketing approaches against each other. We’ve all been there. Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Watch webinar. That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

JUNE 19, 2017

Along with Tom Ritchie, product and marketing director of Cision EMEA, Barnett discusses the importance of incorporating earned, owned, and paid media to create a successful marketing strategy during Cision partner – Gorkana’s webinar The Rise of Earned Media. View the full webinar – The Rise of Earned Media.

Strategy 158

Strategy Marketing Media Consumer 158

The Proactive Report

JULY 10, 2014

Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. You set up a webinar and promote it far and wide. Digital PR Tip: Remarketing. Is remarketing a valid PR tactic?

Facebook 171

Facebook Advertising Advertising Social Media 171

Flack's Revenge

MARCH 8, 2018

Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. In summary, I came away from the webinar even more excited about Newswhip. Despite the imperative to get more data-driven, I was just not getting it. This idea makes sense. She said yes.

Data 159

Data Media Software Viral 159

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. You have to be conscious of the location of disclosure – it has to be on the exact post, not in another place on your blog or website. PS Vita [ruling] the world. Learn about it!

Guidelines 168

Guidelines Employee Training Social Media 168

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Presspage

MARCH 25, 2025

Stop sending boring press releases - try storytelling Journalists arent here to give you free advertising. Check out our blog >>> 6. Check out our webinar >>> Bonus tip: Dont ignore events Not everything happens online. Want to craft a killer media pitch? Read our guide on how to write the perfect pitch >>> 2. Dont blow it.

Media Relations 78

Media Relations Writing How To Pitching 78

PRSay

APRIL 29, 2019

Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.” So don’t be afraid to keep layering on the benefits.

Writing 156

Writing Retail Training Customer Service 156

Cision

JUNE 20, 2016

In fact, word-of-mouth has been found to be 62 times more effective than traditional advertising. Get influencers involved by asking them to contribute to your blog or host a webinar. Well, the majority ( 92 percent ) of consumers trust their peers over branded content for recommendations.

Media 180

Media Social Media Advertising Advertising 180

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? The question of “which one is better” is familiar in public relations because PR is forever being a cast against advertising benchmarks. Is it better than sponsored social posts?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 77

B2B Measurement Blogging Community 77

Cision

OCTOBER 20, 2015

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. Watch Rebecca Lieb’s on-demand webinar! Integration. Collaboration.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Cision

JUNE 5, 2015

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Advertising value equivalencies (AVEs) and hits aren’t the metrics you want to rely on when measuring PR. Watch her on-demand webinar now ! Check out some PR measurement blog posts! Most can’t.

Resources 120

Resources Measurement Advertising Advertising 120

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 80

Blogging Twitter Facebook Measurement 80

Cision

APRIL 21, 2015

No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Or nobody showed up to your online webinar. As a society, we’ve moved away from letting advertising dictate our desires. Make all your blog content easily sharable with social sharing tools. Let’s think about that for a moment.

Marketing 120

Marketing How To Employee Advertising 120

Sword and the Script

SEPTEMBER 10, 2020

Webinars draw the most interaction by far, according to respondents. Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. It works too.

B2B 117

B2B Consumer Marketing Survey 117

Cision

AUGUST 19, 2016

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Cision Webinar: Set Yourself Up for Holiday Gift Guide Success. Advertising: 8/24/2016. Advertising: 10/11/2016. OUTLET: Allure.

Pitching 120

Pitching Newspapers Advertising Advertising 120

Prowly

APRIL 10, 2025

It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. Track mentions in blogs, forums, print, and broadcast media. While in-person events can be incredibly expensive, hosting a webinar is not only affordable but also easy.

Branding 104

Branding Brand How To Measurement 104

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Owned (company blogs). Compare that with digital advertising, in which.02% If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), add tags to group similar content together (ex.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive.

Branding 195

Branding Brand How To Reputation 195

Cision

MAY 19, 2015

Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Native Advertising. Native advertising is proving to be more effective and less disruptive than traditional ads. This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Facilitation.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Don’t mash case studies, white papers, webinars, press releases and blog posts together. click image for higher resolution). Media distrust grows.

Government 152

Government Survey Ethics Media 152

Sword and the Script

FEBRUARY 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. 5) Articles, blog posts and content picks.

Software 124

Software Technology Advertising Advertising 124

Sword and the Script

APRIL 18, 2020

The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).” Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” million.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. Click here to register for our free “Build Your Brand With Instagram” webinar! Want to join Jenn’s webinar? or tiny.cc

Instagram 120

Instagram Mobile Social Media Writing 120

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. See these related posts: How Long Should a Blog Post Be? [A And that’s the theme for this week.

B2B 75

B2B Marketing Advertising Advertising 75

Cision

NOVEMBER 27, 2015

White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Host webinars featuring respected thought leaders. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Here are three types of content prospects find valuable: 1.

Strategy 120

Strategy How To Data Infographics 120

PRSay

JUNE 18, 2019

She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Of course, many of those texting, tweeting, messaging, blogging, etc., aren’t using any particular style.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Take an online class or attend a webinar to learn more about this critical skill. If you don’t get enough chances to write at work, start a blog. Offer to guest blog. Write in your spare time.

Measurement 119

Measurement Writing Content Marketing Infographics 119