5W PR

JANUARY 21, 2025

Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. billion valuation while spending very little on traditional advertising. Overly rigid guidelines often result in forced, inauthentic content that audiences quickly identify as advertising.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. I don’t think we’re there yet but considering how much time teenagers spend watching YouTube videos, they are already watching that more than TV, so I don’t think we’re that far behind.

Instagram 214

Instagram B2C YouTube Facebook 214

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules. RISING 2017 MEDIA TRENDS. Multimedia must be yours or be free and properly licensed.

Infographics 266

Infographics Branding Brand Video 266

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.

Technology 266

Technology Television Web Social Media 266

5W PR

MARCH 19, 2025

While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value. This generated significant earned media coverage in both traditional outlets and parenting blogs.

Retail 78

Retail Storytelling Pinterest Product Launch 78

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Do you have a blog? But before I do that, I would love it if you would subscribe to our YouTube channel, like this video. Access is simple and providing information is so easy to do.

Publicity 225

Publicity Marketing Video YouTube 225

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The most popular social media channels in Ireland YouTube : 4.02

Radio 83

Radio Sports Marketing Local 83

5W PR

JUNE 19, 2023

HelloFresh HelloFresh effectively utilizes influencers on platforms like YouTube and social media to attract more consumers. Wendy’s Wendy’s, known for its impressive social media presence today, made a significant impact on the advertising world with its campaign “Where’s the beef?”

Advertising 88

Advertising Advertising Consumer YouTube 88

5W PR

APRIL 8, 2025

One key strategy: product bundling to align with trending categories and inform advertising campaigns. Long-form content is also making a comeback, particularly on YouTube, offering more depth and narrative opportunities. Brands must invest in their off-Amazon presence to generate awareness and intent.

Retail 78

Retail Viral Community YouTube 78

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? So and I understand, advertising is important to all of us. IF you do it. PR FOR ANYONE.

Publicity 130

Publicity YouTube Advertising Advertising 130

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. YouTube digital marketing. Before TikTok was the video platform sensation, there was YouTube. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

Rock the Status Quo

NOVEMBER 26, 2019

I've also learned the valuable craft of SEO and YouTube SEO along with running paid advertisements that convert. I've won awards for advertising in affiliate marketing (Tony Robbins & Dean Graziosi even sent me free custom Apple Airpod pros and invited me on a trip to Fiji).

SEO 130

SEO YouTube Travel Advertising 130

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Youtube Shorts Ironically, a platform that centers around videos has bought into even more videos.

Video 148

Video Branding Brand Instagram 148

Communications Conversations

OCTOBER 25, 2017

It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky remarks while playing video games–man, the way I wrote that makes me sound REALLY old!).

YouTube 121

YouTube Television Banking Corporate 121

Cision

APRIL 7, 2015

Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. Native video advertising builds on the premises found with video and native advertising. Facebook serves a different audience than YouTube or Twitter.

Video 120

Video YouTube Mobile Advertising 120

The Proactive Report

OCTOBER 21, 2020

You can create websites, blogs, and social media accounts. Start with your own blog and social media profiles. A new blog or social profile will take time to attract the attention and trust of your audience. You can take bits out of a blog post and make them into Facebook and Instagram posts. That’s the easy part.

Leadership 162

Leadership Pitching Social Media YouTube 162

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: CMS logins to blogs, content libraries, asset pools. Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners.

Video 149

Video Case Study Agriculture B2B 149

Flack's Revenge

SEPTEMBER 13, 2017

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. Another hurdle relates to the growing use of programmatic advertising. The trend has increased demand for native advertising, which seamlessly appear in the user’s stream amidst publisher content.

Advertising 120

Advertising Advertising Agency YouTube 120

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. We’ll explore the two top platforms to consider in your video marketing, which are YouTube and Facebook and how to use both, not just one, to dominate the game.

Video 120

Video Strategy YouTube Marketing 120

PRSay

SEPTEMBER 21, 2018

Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. Bloggers — Single-author blogs have a ton of pull with their core audiences, even if content is paid (see Tim Ferriss or Ree Drummond at the top end).

How To 153

How To Media Nonprofit Newspapers 153

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms.

Video 118

Video Social Media Media YouTube 118

PRSay

SEPTEMBER 17, 2019

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising.

Product Launch 149

Product Launch Storytelling Social Media Video 149

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. If you choose to accept payment right on your blog, go with a tool like Payhip or E-junkie. Make a video promoting your ebook and share it on Facebook and Youtube. Promote Your Ebook On Your Blog. Promote Your Ebook On Someone Else’s Blog.

eBook 219

eBook How To Writing Community 219

Critical Mention

JANUARY 9, 2019

Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. Native advertising is undetectable, allowing businesses to reach a wider audience.

Trends 108

Trends Marketing Mobile YouTube 108

Prowly

APRIL 10, 2025

It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. Track mentions in blogs, forums, print, and broadcast media. Brand visibility refers to how easily and frequently (potential) customers see, recognize, and remember your brand.

Branding 104

Branding Brand How To Measurement 104

Buzzstream

MARCH 19, 2025

You can pull transcripts from Apple Podcasts or YouTube and have ChatGPT pull out key insights to help you tailor your pitch. Use Your Podcast for Multi-Channel Content Repurpose episodes into blog posts, social media snippets, newsletters, and even books. Dont Ignore Video More people are discovering podcasts via YouTube.

Pitching 71

Pitching How To YouTube Tools 71

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. But what I also did was create a new playlist on my YouTube Channel called Established to Known™. But what I also did was create a new playlist on my YouTube Channel called Established to Known™.

YouTube 130

YouTube Video Industry How To 130

Cision

AUGUST 11, 2016

Advertising Age Online. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog. Nonprofit Fundraising Blog. Advertising Week. The Marketing Tech Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? If it were me, I would post a comment on the YouTube video, then share it everywhere. Inner tubers, even. A bit cumbersome, maybe, but crystal clear. Wouldn’t it be fun?

Branding 100

Branding Brand YouTube Social Media 100

Cision

JANUARY 11, 2016

In essence, Twitter would become a full-fledged blogging platform similar to the feature that LinkedIn rolled out last year. The implicit purpose for LinkedIn long-form posts, news and influencer-driven Pulse was to increase eyeballs for advertising, and the intention holds for Twitter too. Conversational ads (and other ad products).

Twitter 72

Twitter Advertising Advertising Reddit 72

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Internet-driven forms of digital media have led to the use of an integrated media model. Influencer.

Media 103

Media How To Advertising Advertising 103

PR for Anyone

SEPTEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Media 130

Media YouTube Video Interviews 130

Rock the Status Quo

JUNE 30, 2015

Without the ability to write well, you can’t create a pitch that resonates with bloggers or journalists, you can’t write a guest blog post that is published or converts into referral traffic. Sure, you can post on your own blog all day long, but success stops there, with your website never growing in reach or popularity.

LinkedIn 100

LinkedIn Branding Brand SEO 100