Waxing UnLyrical

MARCH 4, 2015

In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public.

Interviews 103

Interviews Publicity Technology Social Media 103

Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. Advertising and marketing people might have used to have control. Advertising can’t do that. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them.

Ethics 52

Ethics Communications Print Television 52