Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 104

Interviews Publicity Technology Social Media 104

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? She believes the same issues apply in advertising and PR. Toth, among others.

Government 103

Government Education Print Ethics 103

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Host a customer appreciation event with personalised gifts and special deals. Host a VIP event for top customers or clients with exclusive access to new products or services. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Start with employees, financial institutions, local government, and so on. The events of 2020 directly impacted the media and public relations industries.

Small Business 213

Small Business Fashion Groups Local 213

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. We were advising them on how to present themselves to the media, to their employees, and to the public.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

JANUARY 29, 2015

James W Irwin, author of the next chapter being serialised from the 1948 book, Your Public Relations, was a member of one such group, The Wise Men , an invitation-only network of PR counsellors informally founded in 1938 in the New York apartment of John W Hill, another of the book’s authors.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

James W Irwin, author of the next chapter being serialised from the 1948 book, Your Public Relations, was a member of one such group, The Wise Men , an invitation-only network of PR counsellors informally founded in 1938 in the New York apartment of John W Hill, another of the book’s authors.

Community 40

Community Employee Local Groups 40

Communications Conversations

SEPTEMBER 1, 2016

And, according to Smith & Beta’s “State of Advertising Talent Report”, I may be right. According to the report, “agency employees frequently rely on sources other than their employers to learn how to do their jobs. Another 23% relied on blogs, books or online resources. Back to the issue at hand.

Company 60

Company Case Study Internal International 60

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. We can’t do trade shows, can’t do in person events. It’s huge for us and plays a key role in our marketing strategy. Do you see that accelerating?

Brand 118

Brand Branding Marketing Facebook 118

Beyond PR

JUNE 12, 2018

Or maybe the co-worker who is always carrying the most recent book by his favorite self-help guru and buys a copy for everyone in the office at the holidays? Superfans are the customers your store employees know by name because they come in so frequently. Some will read it and contact me to buy books in bulk.

Brand 49

Brand Branding Groups Fashion 49

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

The Resolution Blog

JANUARY 8, 2018

PR agency founder and author Rich Leigh releases his brilliant book ‘Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions’. Online advertising has changed. Check out these great case studies from a past AMEC event. Last week I spoke at a UK CIPR event about exactly that. The results?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. The hardest challenge is finding a way to balance all of the different products, announcements, reports, speaking engagements or events that matter across the business.

Media Relations 70

Media Relations Media Insurance Insurance 70

Cision

FEBRUARY 1, 2016

Facebook Events is a feature that has been around for a long time and that got a major overhaul at the end of 2015. Much like the super useful and mysteriously discontinued Google Plus Events feature , Facebook Events gives you the opportunity to easily invite and share event information with a large group of social users.

Facebook 48

Facebook Video Groups Creativity 48

Cision

JULY 20, 2015

They host birthdays, open play and other events. Click here activate employees on social and facilitate word-of-mouth. Upon their return, some employers have violated the law in how they’ve treated their veteran employees. According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow).

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Notified adds coverage books.

Software 127

Software Case Study Advertising Advertising 127

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 41

Publicity Storytelling Study Journalism 41

Burrelles Fresh Ideas

OCTOBER 10, 2023

For example, if you’re an author who just released a new book, you can consider creating a quick book summary video as a sneak peek. Host video screenings and events: Organize events where you can showcase your video content to industry stakeholders, influencers, journalists, and potential customers.

Video 88

Video Publicity Marketing Analytics 88

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 40

Publicity Storytelling Study Journalism 40

Burrelles Fresh Ideas

MARCH 12, 2024

Hosting a launch event. Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Social Media 79

Social Media Strategy Media Reputation 79

PR Conversations

MAY 24, 2016

However, the figure compares favourably to advertising (where the Institute of Practitioners in Advertising reports an average staff churn rate of 30% within consultancies). Yet it is more than double the UK general average employee churn rate of 10%. Occupational churn affects all professions.

Publicity 41

Publicity Agency Study Mobile 41

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He transformed that appreciation into his own digital agency business, and even a few books. 1) Why did you write your book? But one example I use in my book is Nike.

Brand 80

Brand Branding Banking Consumer 80

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision purchased those assets from UBM, a publisher and events company. million about six months later. Terms are not disclosed. 12) July 30, 2018: ShareIQ.

Technology 12

Technology Software Company Marketing 12

Stephen Waddington

MARCH 15, 2021

A fast paced event with four inspiring speakers and a lively audience. The result was a learning and development event with a difference. The result was a learning and development event with a difference. Then set them on the path for promotion just as you would any White employee with great potential. Here’s what’s next.

Google 119

Google Data Government Social Media 119

Where the Fishermen Ain't

FEBRUARY 21, 2016

They could show their investors, partners, regulators, employees and even customers conclusive proof of their commitment, in a format that all those parties would trust.". Just read her book. What Needs Work. Well, first off, there was some discussion between Sergey and I after the fact as to whether to post on Medium.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

They could show their investors, partners, regulators, employees and even customers conclusive proof of their commitment, in a format that all those parties would trust.". Just read her book. What Needs Work. Well, first off, there was some discussion between Sergey and I after the fact as to whether to post on Medium.

Technology 20

Technology Writing Government Corporate 20

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Southwest Airlines’ Employee-Generated Video. Source: XXL YouTube ).

Travel 89

Travel Airlines Hotels Marketing 89

Communications Conversations

OCTOBER 16, 2017

Personally, I’ve “known” Paul for years–we’ve sat on panels together, we’ve gone back-and-forth on Twitter, and we’ve met and talked at events around town. Salaries matter, as do employee benefits – but with PR agency recruiting, it’s all about the slippery thing called culture.

Agency 113

Agency SEO Social Media Pinterest 113

Cision

APRIL 14, 2016

When other agencies proclaimed the death of the press release and turned their noses up on clip books, we doubled down and grew our business five times over. I was looking for a job and couldn’t find one but I did get a client that needed some help with marketing an event. I wish I could say I did that on purpose.

Agency 120

Agency Consumer Education Strategy 120

Maxim Behar

MAY 28, 2023

Your book "The Global PR Revolution" has become a worldwide bestseller. The Global PR Revolution" is now #3 in BookAuthority's global ranking of the best PR book of all time. In my opinion, there are two unique moments in the book. And this is the only criterion by which we select the employees in our company.

Education 52

Education Meeting Course Creativity 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. You're done! It's ready for primetime! Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. This space is typically reserved for blog posts, infographics, social posts, and e-books. Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

JULY 23, 2019

That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees , according to LinkedIn. My team has purview over our website, paid advertising, marketing automation, social media, mobile and analytics. One publication or blog you read regularly is… (DH) Wired Magazine.

Marketing 67

Marketing System Groups Analytics 67

Stuart Bruce

SEPTEMBER 14, 2015

There’s no doubt you can learn a lot from the multitude of free sources on the internet, as well as the wealth of PR social media books you can buy. There has been a drop in event-based training: conferences and events have dropped by 6% to 41%; and seminars and roundtables have dropped in rating by 16% to 27%.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79