ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few.

Conference 120

Conference Print Trade Shows Advertising 120

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. My favorite book is…. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Offline word of mouth is more powerful than digital word of mouth, but possibly correlative.

Social Media 120

Social Media Facebook Twitter Print 120

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Notified adds coverage books.

Software 150

Software Case Study Advertising Advertising 150

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. And for God’s Sake, Podcasts are Not Advertising.

Company 113

Company Interviews Print Pitching 113

Stephen Waddington

SEPTEMBER 18, 2019

In Ogilvy on Advertising first published in 1983 he imparts writing wisdom from his career. Editing and sub-editing have been a casualty of the shift from print to online. Steve Earl and I had a long-time editing partnership through our agencies and various books. Sarah Waddington and I swap work.

Writing 84

Writing Print Advertising Advertising 84

ImPRessions - Crenshaw Communications

JULY 11, 2018

Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. The company and its PR partner will amplify the article on all owned media, starting with social channels.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 183

Reddit Software B2B Technology 183

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. This article continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017.

Social Media 120

Social Media Media Reputation Training 120

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. To start the week, what follows is a personal post about book collecting. Becoming a book collector.

Advertising 40

Advertising Advertising Course Print 40

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. To start the week, what follows is a personal post about book collecting. Becoming a book collector.

Advertising 40

Advertising Advertising Resources Course 40

Cision

AUGUST 7, 2015

For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. I once shared a cubicle with a woman who treated our space like the set of a one-woman show. And then one day, I found an escape.

Tourism 120

Tourism Television Print Pitching 120

Waxing UnLyrical

JUNE 15, 2016

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Facebook 40

Facebook Community Writing Local 40

PRSay

JUNE 6, 2017

In addition to delivering the news each day, you also recently wrote a children’s book, “Good Morning, City.” Well, I’ll tell you one lesson from the book — and children’s book authors have to be ridiculously disciplined with this — is that I had 153 words to tell my story. And the other lesson in that is: Know your audience.

Wireless 102

Wireless Radio Storytelling Airlines 102

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Native advertising.

Media 103

Media How To Advertising Advertising 103

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. I was part of the sales team at Google that helped launch SiteLinks to advertisers.

Marketing 104

Marketing Google Newspapers Print 104

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? She believes the same issues apply in advertising and PR. Toth, among others.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. and Jermaine Dupri. And then there’s Taylor… but more on that below.

Sports 86

Sports Television Advertising Advertising 86

Presspage

FEBRUARY 10, 2020

If the image is to go into print, it needs to be at least 1MB. Don’t look for free advertising. Media companies rely on advertising revenue to survive; they’re not going to give you space to advertise your products for free. Don’t send anything blurry, low-resolution or just plain boring.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Bad Pitch Blog

FEBRUARY 21, 2013

Ken Wheaton is Advertising Age ''s managing editor. Friends, colleagues and the rest of you, Forgive the mass email (believe me, there are a lot of you), but I just wanted to announce that "Bacon and Egg Man," my second novel, is now on sale in print and as an ebook. And the priest there bashed the book in church!

Pitching 64

Pitching eBook How To Pinterest 64

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online.

Print 60

Print Storytelling Newspapers Advertising 60

Beyond PR

JUNE 29, 2016

We’re entering an age where audiences are not just ignoring, but actively blocking advertisements. In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In Paid media isn’t what it used to be. million people.

Media 75

Media B2C B2B Nonprofit 75

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Your content should still aim to engage, entertain, and inform as it promotes or advertises. Top of funnel: Content to build awareness. Top of funnel is the land of brand awareness and affinity. In many cases, that holds true.

Case Study 110

Case Study Marketing Study Content Marketing 110

NewsWhip

FEBRUARY 19, 2021

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. Traditionally, marketers gave audiences simple stories, delivered through advertising. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Combined, this book, Killing Marketing , is our sixth such effort.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 67

Marketing B2B Print Technology 67

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. This then not only adds a layer of credibility (that advertising doesn’t), but also increases visibility, leading to an increase in ROI. Targeted Customers.

Real Estate 52

Real Estate Publicity Television Radio 52

PR in High Definition

FEBRUARY 18, 2019

While reviewing the latter, they would see healthy follower numbers, but this is in itself means nothing – you can’t book a band just because the page is followed. The search engine will accept a lower bid from an advertiser if what’s being advertised is more likely to be clicked by the user.

Engineering 67

Engineering Reputation Social Media SEO 67

Bad Pitch Blog

FEBRUARY 18, 2006

I''m here to ask every communications professional to take a third and fourth look before hitting the "send" key or printing press releases on super-fancy copier paper. Witness:LA Times: A front-page Cars section advertisement that was nearly a quarter of a page; It actually said LOVE WHAT YOUR DRIVING. what’s it all about?

Print 40

Print Real Estate Sports Travel 40

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Legal, HR, sales and IT are, at their core, people—with motivations, uncertainties, confusion and fear. The Real Reasons Inbound Marketing Is Scary. is familiar, and therefore easier to endorse.

Marketing 87

Marketing Resources Technology Internal 87

Victorious PR

FEBRUARY 6, 2023

One of the greatest differences between PR and advertising is that PR has the power to leave a permanent imprint and advertising is fleeting. The pop-up ads on social media are ever-changing, just like the billboards, TV, and radio commercials, and ads in print. Interested in learning more about how PR can help your business?

Real Estate 52

Real Estate Small Business Local Reputation 52

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Sword and the Script

SEPTEMBER 19, 2017

Lloyd of Chicago wrote the definitive book of jury selection in Illinois. – print advertising. – pay per click advertising. It’s a great business development tool because potential clients start their search for an attorney by looking up what they’ve been charged with. Plaintiff lawyer Kurt D.

Marketing 67

Marketing SEO Pharmaceuticals Google 67

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. We recommend that our clients advertise on at least one of their social channels to their target market. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48