Cision

JANUARY 6, 2017

This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand! Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch. What is true across them all?

Retail 225

Retail Consumer Branding Brand 225

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. You can reference articles they have written in the past on this topic, and why your story is one that will be relevant to their readers. Don’t look for free advertising.

Pitching 78

Pitching Advertising Advertising Product Launch 78

David PR Group

AUGUST 22, 2019

I have written about it before and even included a section on the internet encyclopedia in my book, How to Protect (Or Destroy) Your Reputation Online. Did you ever have Britannica or World Book encyclopedias in your house as a kid? By definition, an encyclopedia is a reference that is backed by facts. –John.

Wikipedia 48

Wikipedia Engineering Newspapers Reputation 48

The Resolution Blog

NOVEMBER 8, 2019

here refers to it as getting a “point”, which is a good way of describing it. The more reputable the linking site is, the more points the receiving webpage gets (for example, a link from the New York Times is worth a lot more than a link from a much smaller site). This post is going to focus on links?—?or So what’s a no-follow link?

SEO 120

SEO Google Wikipedia Web 120

Rock the Status Quo

FEBRUARY 3, 2016

I deeply believe this book will help you. Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Your Free Book Bonus. Not only do you get the book, Above The Noise – but you get a free bonus!

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

I deeply believe this book will help you. Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Your Free Book Bonus. Not only do you get the book, Above The Noise – but you get a free bonus!

Case Study 100

Case Study Infographics Journalism Writing 100

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. The Digital Etiquette Imperative. Better yet, adopt a “digital etiquette.”.

Social Media 120

Social Media Media Reputation Training 120

Where the Fishermen Ain't

FEBRUARY 21, 2016

I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. Just read her book. In other words, the ending is a little too on-the-nose. Using the Blockchain and Smart Contracts for CSR ”. I say, “Get over it.”

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. Just read her book. In other words, the ending is a little too on-the-nose. Using the Blockchain and Smart Contracts for CSR ”. I say, “Get over it.”

Technology 20

Technology Writing Government Corporate 20

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Maxim Behar

SEPTEMBER 4, 2023

We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US. There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. I think this is normal.

Social Media 52

Social Media Media Writing Web 52

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. With the evolution of PR, there has been a fundamental shift in how organizations engage with their audiences. Behar observes the prevalent confusion and insecurity among teams.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

ReimaginePR

AUGUST 29, 2016

For example, if you run a charity that provides text books to elementary school students, choose a picture from a recent event that shows your volunteers handing out books to happy children. You can curate a positive reputation as a brand that always answers back. Facebook definitely skews towards advertising.

Social Media 149

Social Media Marketing Media Facebook 149

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. A similar story happened in 2019 in London.

Reputation 52

Reputation Advertising Advertising Crisis 52

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. Companies have scaled back their advertising.

Healthcare 78

Healthcare Storytelling Communications Local 78