ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This isn’t really the case, of course, or at least it’s not nearly that simple. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. Teach us (quickly).

B2B 139

B2B Branding Brand B2C 139

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Branding 185

Branding Brand Marketing Wireless 185

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. With some exceptions, public relations is best used to build visibility and shape reputation over time. But PR’s popularity has given rise to some misconceptions. They all work together.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Of course, this isn’t limited to new channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Should brands hedge their bets? What about for personal interaction and brand building? interestingly, this Digiday articles says Facebook advertisers are staying the course ).

Social Media 174

Social Media Marketing Media Facebook 174

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Flack's Revenge

OCTOBER 17, 2014

PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a moment. Much of this growth has been fueled by “native” advertising. A funny thing happened on the way to the LinkedIn forum.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Social will evolve both as an organic and paid channel and of course, new social networks will arise.

Social Media 149

Social Media Marketing Media B2B 149

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 102

Storytelling Marketing Travel Case Study 102

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

There are plenty of other reasons for close communication between client and agency, of course. It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. Make your expectations clear.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Today it is unrivaled as a digital advertising platform. Perception is reality, of course.

Facebook 157

Facebook Reputation Mobile Privacy 157

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. I can compare it with my favorite Seychelles, of course, who have a visa-free regime for everyone, for the whole world, up to 90 days.

Tourism 52

Tourism Hotels Branding Brand 52

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. Of course, the company has to walk the walk before the media will listen to its talk.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. Our job is to educate them in advance about what media need and want.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. ROI (99%), inflation (98%) and pressure for profit (97%) are among the 33 comms issues keeping CMOs and brand managers up at night writes the Bulldog Reporter.

Survey 143

Survey Software B2B Pitching 143

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . It can also be seen as word-of-mouth marketing or free advertising.

Radio 104

Radio Media Newspapers Sports 104

Cision

JUNE 15, 2017

With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. What are brands doing differently today? I like all kinds of music from classic rock to country, pop and of course Latin music. What has stayed the same?

Automotive 245

Automotive Resources Consumer Strategy 245

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social? provide customer service to their clients.

Advertising 62

Advertising Advertising Social Media Facebook 62

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Is there a need to build or improve reputation? The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

5W PR

DECEMBER 4, 2018

Being able to clearly articulate your company’s values and products is key to being in the driver’s seat when it comes to being in charge of your company’s reputation. The most important part of your PR and marketing is to make sure your brand messaging and voice is in tune with your brand’s identity.

Strategy 74

Strategy Crisis Management Crisis Reputation 74

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 71

Crisis Government Social Media Reputation 71

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. 2017 PR Takeaways. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

PR Fuel

OCTOBER 26, 2021

You can use your press release to establish a reputation as an expert in your field. As you build a reputation as an authority in your field, you’ll be able to communicate the value proposition of your products and services. By writing a press release and submitting it to the right places, you can build such a reputation.

Writing 104

Writing Small Business Consumer Reputation 104

Cision

AUGUST 24, 2016

Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you handle it?

Social Media 120

Social Media Reputation Crisis Media Training 120

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

Deirdre Breakenridge

SEPTEMBER 6, 2016

This class is unlike others in PR, Marketing, and even Advertising classes. These can be applied and integrated not just in social media classes, but introduction courses, writing, management, and even campaign courses. I have included in my book my assignments and exercises I have used in my class for the last three years.

Social Media 150

Social Media Exercises Media Resources 150

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

Meeting 98

Meeting Advertising Advertising Agency 98

ReimaginePR

AUGUST 15, 2016

Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. After you’ve researched and brainstormed, come up with a solid plan for how you’re going to unveil your new brand. Develop a strong brand identity. The new brand image should be everywhere. Click Here.

Employee 120

Employee Social Media Education Branding 120

PR in High Definition

FEBRUARY 24, 2020

Being kind is a long-term investment in your brand. Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do.

Leadership 71

Leadership Employee Reputation Hotels 71

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. Now, the multi-channel retailer is no longer as popular as they once were, and instead, customers are looking for brands that they can build a genuine connection with.

Consumer 74

Consumer Publicity Marketing How To 74