ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. One staple from the B2B PR toolbox is contributed content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. When are disclosures required?

Guidelines 89

Guidelines Branding Brand Advertising 89

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. Mixologists and bartenders can create engaging video tutorials and written recipes showcasing the brand’s products in unique and delicious cocktails.

Industry 78

Industry Guidelines Marketing Creativity 78

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. When does product publicity become native advertising? They used to trust publishers to make it clear.

Advertising 90

Advertising Advertising Ethics Guidelines 90

5W PR

JANUARY 7, 2025

This can be achieved through targeted advertising on social media platforms or search engines. Global Strategies Global strategies help hotels establish a strong brand identity and maintain consistency across different markets. Develop a unified brand voice, messaging, and visual identity.

Hotels 78

Hotels Local Marketing Engineering 78

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive advantage. .

How To 232

How To Conference B2B Advertising 232

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Entrants should definitely read the fine print in the rules/guidelines before entering. By the same token, U.K. The right category can make a difference.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

MARCH 9, 2016

For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. The ad equivalent formula was popular with marketers because it translated PR output into something familiar – advertising!

Measurement 189

Measurement How To Guidelines Web 189

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Read the FTC Guidelines. Get your team trained on these social media guidelines and how to use social posts appropriately. PS Vita [ruling] the world. Learn about it! PR TAKEAWAY.

Guidelines 168

Guidelines Employee Training Social Media 168

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. Don’t assume your followers already know about your brand relationships.

Advertising 87

Advertising Advertising Guidelines Video 87

PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. Guidelines plus creative freedom.

Branding 128

Branding Brand Guidelines Creativity 128

5W PR

SEPTEMBER 28, 2020

Having a distinct PR voice means that the consumers are going to be able to connect to the brand a lot quicker because they are going to get familiar with that personality, and as a result, develop better brand awareness. There are plenty of essential elements to how a brand represents itself in front of its audience.

Publicity 158

Publicity Guidelines How To Social Media 158

Buchanan PR

MAY 23, 2024

A Kardashian posts about the brand they’re wearing? Today, it can feel almost impossible to identify what’s paid promotion or authentic brand loyalty when browsing our favorite social platforms. We identified three key tactics to uncover branded content on the internet. What is branded content? Intuition is key.

Social Media 91

Social Media Branding Brand Guidelines 91

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). On the other hand, independent bloggers rely on advertising and sponsors to make a living.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility. Here are some guidelines to help you shine in your next panel appearance. Don’t advertise your brand.

B2B 178

B2B Trade Shows Leadership Conference 178

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Branding 109

Branding Brand Publicity Consumer 109

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Instagram users are also in a buying mindset , and people share more on Instagram about the latest trends — that’s why it is the best avenue to promote your brand and attract more ideal customers.

Instagram 120

Instagram How To Guidelines Facebook 120

5W PR

AUGUST 22, 2017

Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships.

Social Media 92

Social Media Guidelines Media Handbook 92

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. 9) Even advertisers want to invest in PR. 10) Two sides of the political issue for brands. 10) Two sides of the political issue for brands. Brands in Politics ).

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Creating content that addresses the buyer’s questions at each stage of the funnel will keep your brand top-of-mind without being pushy.

B2B 190

B2B Company Marketing SEO 190

5W PR

JANUARY 11, 2021

Why spend time on a unique brand tagline? Some brands are so well developed that a brand can be conjured in mind instantly if you say a certain phrase or line. A brand tagline or slogan can be one of the most important parts of branding. An unsuccessful slogan can land a brand on the bottom of the clearance rack.

Branding 88

Branding Brand How To Guidelines 88

Deirdre Breakenridge

NOVEMBER 11, 2019

The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Be sure to advertise this before the event. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Marketing Goal 2: Better position your brand or product. Magazine, and more.

Marketing 170

Marketing Measurement Trends Web 170

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. My main hypothesis: Today’s branded content is broken (for the most part). Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. We have been the ones telling brands to “create engaging content.”

Strategy 120

Strategy How To Guidelines Advertising 120

Presspage

NOVEMBER 13, 2017

No longer would they rely on journalists to publish their news – PR departments stepped past journalists to begin producing and disseminating brand journalism to the audiences that mattered most. With Google News, brands could now become legitimate providers of news. View all general guidelines. What is Google News?

Google 94

Google Guidelines SEO Engineering 94

Communications Conversations

MARCH 30, 2022

I’m talking about brands that post videos on LinkedIn in the wrong format (vertical). I’m talking about brands that post videos on Facebook without captions. I’m talking about brands that re-post their most recently 60-second spot on Insta. These brands aren’t taking social video seriously.

Video 113

Video Guidelines Advertising Advertising 113

5W PR

FEBRUARY 10, 2020

Every brand should have a story, and every customer of that brand should connect that product or service with that story. The roles and responsibilities on any given PR team may shift from campaign to campaign or product to product, but there are a few vital guidelines that every effective PR team must keep in mind.

Guidelines 97

Guidelines Energy Storytelling Advertising 97

5W PR

JULY 16, 2024

The digital age has revolutionized the marketing landscape, inundating consumers with messages and challenging traditional advertising methods to capture attention. In this dynamic environment, influencer marketing has become a powerful tool for brands to connect with their target audience.

Publicity 78

Publicity Product Launch Advertising Advertising 78

Sword and the Script

MARCH 11, 2017

2) Is your brand investing in the right content? Brands often develop content because either their competitors are doing it or to please an executive. Most brands merely pay lip service to the idea, which means differentiation comes naturally for those that actually do. 3) Native advertising risking non-compliance.

Tools 73

Tools Marketing Advertising Advertising 73

Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Social Media Guidelines Groups 100

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

AUGUST 11, 2016

Advertising Age Online. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Brands bid against peers targeting the same behaviour, demographic or keywords. If a brand bids too much it will over pay for a campaign. Native advertising. If it bids too little its content won’t be served.

Media 103

Media How To Advertising Advertising 103

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSSA Webinars. Future PRoof Podcast.

Resources 136

Resources Communications Education Guidelines 136