ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Cision

JUNE 14, 2016

Your audience will only be interested if your brand has something unique today. Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. What do you see as some of the biggest communication challenges facing healthcare brands today?

Healthcare 0

Healthcare Creativity Consumer Government 0

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The ability to target and measure ad performance makes digital ads attractive to brands. The integration of paid, social and earned is also a driver. #5 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

Financial 154

Financial Healthcare Survey Consumer 154

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

Industry 52

Industry Real Estate Healthcare Tourism 52

Contently - Strategy

JUNE 6, 2024

Recently, almost immediately after voicing my desire to find a new pair of climbing pants aloud, I started seeing Instagram ads for a popular brand. This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. All these actions are PR functions.

Small Business 213

Small Business Fashion Groups Local 213

The Hoyt Organization

DECEMBER 8, 2023

They need to establish their brand as a credible and innovative solution. 15 earned media placements, 94 million online earned media readers, 2 million online paid media placements, and over 619,000 new social media follows. This lets you respond promptly and manage your brand reputation.

Leadership 52

Leadership Social Media Reputation Brand 52

Landis PR

JUNE 14, 2021

Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on. Our success is tied intimately to the use of tech platforms (social media, online databases, podcasts and blogs), but the bottom line is the same.

Healthcare 64

Healthcare B2B Technology Fashion 64

Deirdre Breakenridge

MARCH 8, 2017

What role does content play in building relationships and a community around your brand? She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders.

Radio 170

Radio How To Community Storytelling 170

NewsWhip

APRIL 14, 2020

Kivvit has been crunching and reporting data that shows dramatic increases in readership, social media, advertising consumption, and advocacy. BL: Brand participation. Much has been written about the brand response to COVID-19. At the same time, digital engagement is up across the board.

Data 148

Data Public Affairs Crisis Analytics 148

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Healthcare providers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context.

Conference 59

Conference Consumer Social Media Google 59

Solo PR Pro

JUNE 6, 2017

This year’s report has 355 slides of information including a new section on healthcare. we are spending more time per day with digital media – more than 3 hours per day on mobile, per user, versus less than an hour five years ago. Google + Facebook accounted for 85% (and rising) of internet advertising growth.

Trends 49

Trends Mobile Video B2C 49

Solo PR Pro

JULY 3, 2019

The report focuses on the “impact of the Internet on work (via on-demand services & remote options), education & healthcare.”. Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising.

Report 45

Report Privacy Pinterest Retail 45

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We often do this through written content like opinion pieces and bylined articles, or through speaking opportunities at industry conferences, and of course through social media content. The two should also collaborate on brand messaging well in advance of the start of a PR program. Social media engagement.

Publicity 334

Publicity Advertising Advertising Leadership 334

Mora Communications

NOVEMBER 7, 2017

All with the goal of bolstering the brand and boosting occupancy. This is when it’s important to bring in a PR team or consultant who can help you develop your stories, your message and your brand. Once press coverage has been garnered you can utilize it on your website and on your various social media platforms.

Strategy 40

Strategy Advertising Advertising Storytelling 40

Mindful Marketing

MARCH 3, 2024

A 2016 study found that compared to other industries, healthcare workers used the most expletives. ” The suggestion, which was at least somewhat serious, received brief consideration from the group before dismissing it as too edgy and risky for branding. Think of social media altercations, sports fights, and road rage.

Marketing 100

Marketing Healthcare Study Advertising 100

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

Communications Conversations

MAY 3, 2017

She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. take action as needed. Content work.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Cision

MAY 17, 2016

Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. How did you get your start in advertising and communication? Considering the sheer volume of content flooding our senses at any given time, brands can’t afford missed opportunities.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Last summer Brown worked at Heart O’ the Hills Camp for Girls in Texas overseeing social media accounts and recruiting participants for the camp.

Sports 0

Sports Leadership International Internal 0

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy.

Agency 161

Agency Meeting Retail Energy 161

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

Social Media 40

Social Media Marketing Media Nonprofit 40

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Social Media Analytics: Analyzing social media for engagement and trend insights.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. They can notice when they are getting targeted advertising. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. They can notice when they are getting targeted advertising. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. So, the point isn’t whether to use these social media networks. Use of Branded and Unbranded Pages. .

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

Ethical Voices

NOVEMBER 21, 2022

Healthcare, Russia and Ethics . Is It Ethical for Employers to Monitor Your Social Media? WE Study finds brands must get more practical in addressing society’s problems. When is talking about ethics advertising? Great ethics videos from PRCA. How are businesses dealing with Russia and Ukraine today?

Ethics 73

Ethics Sports Employee Privacy 73

Waxing UnLyrical

APRIL 26, 2018

That’s hard for a major brand to measure up to. Like the wage gap that inspired it, The Health Gap tells a familiar story: “Many women are overlooked and underserved because healthcare has traditionally not considered the impact of sex and gender differences.”. Your brand or organization? How does a nonprofit compete?

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Becky Vonsiatsky is a seasoned media strategist leading Real Chemistry’s 50-person earned media team with more than a decade of storytelling experience in the health media space.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

Marketing 120

Marketing Pinterest Mobile Social Media 120