Social Media Benchmarks – How Does the Brand Stack Up?
5W PR
FEBRUARY 16, 2021
What it found is that Instagram appeared to be the rising star among advertisers in 2020. They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. One industry that saw an increase in 2020 for obvious reasons was healthcare.
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