ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Advertising offers a strong return. Looking to build brand awareness? With the right audience data, Facebook advertising can get your brand in front of your targets.

B2B 344

B2B Facebook LinkedIn Small Business 344

Cision

OCTOBER 6, 2016

brand promise. What do you think are the biggest communication mistakes brands make? Also, it’s important to recognize that advertising and promotion are just the very tip of the iceberg when it comes to branding; the brand really comes to life every day with product design and delivery, quality, service delivery, customer outreach.

Storytelling 308

Storytelling Local Airlines Technology 308

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

JANUARY 17, 2025

Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Share the histories of local artisans, the passion of chefs for their regional cuisine, and the insights of knowledgeable guides.

Tourism 78

Tourism Travel Marketing Local 78

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators. billion valuation while spending very little on traditional advertising.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

NOVEMBER 27, 2024

Building a Compelling Brand Identity A strong brand identity is essential for attracting visitors. This narrative should be reflected in all branding, from the logo and color palette to the marketing materials and customer interactions. Consider paid advertising to reach a wider audience and target specific demographics.

How To 78

How To Marketing Hotels Local 78

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” However, brands have an opportunity to rethink all the available space on their sites.

Advertising 133

Advertising Advertising Real Estate Travel 133

Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Make consumers love your brand.

Consumer 168

Consumer Brand Branding How To 168

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

NOVEMBER 25, 2024

Demonstrate a commitment to the local community through charitable initiatives or partnerships. Provide virtual tours or experiences to keep the brand top-of-mind. Utilize social media, content marketing, and paid advertising to reach the audience and maintain the brand’s visibility.

Hotels 78

Hotels Crisis Marketing Policies 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? What may be one company’s tier-three can be another brand’s tier-one. . To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. Assess your audience.

Media 310

Media Retail B2B Journalism 310

5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Mobile 88

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Shift Communications

NOVEMBER 3, 2014

In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears. Another beverage brand that has perfected prankvertising is Pepsi Max, thanks to the comic genius and off-roading skills of NASCAR’s Jeff Gordon. Advertising'

Advertising 92

Advertising Advertising Viral YouTube 92

Bianchi Biz Blog

JANUARY 16, 2025

This creates a large pool of talent for all marketing, PR, advertising and communications companies. Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. Mixologists and bartenders can create engaging video tutorials and written recipes showcasing the brand’s products in unique and delicious cocktails.

Industry 78

Industry Guidelines Marketing Creativity 78

Cision

JULY 5, 2016

While many writers ( particularly The New York Times ) have been critical of the change, this is the natural progression of branded content to “pay or play” status anticipated by Oglivy with their provocative “Facebook Zero” pieces. Pay the man (“Pay” = buy advertising, “the man” = Facebook).

Facebook 216

Facebook Advertising Advertising Mobile 216

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. Here are some other brands that captured attention in the news and on social media.

Advertising 78

Advertising Advertising Brand Branding 78

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Here are three factors to consider to appeal to your target audience with brand journalism.

Journalism 120

Journalism Strategy Brand Branding 120

Agility PR Solutions

JANUARY 16, 2019

While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. According to new research from BIA Advisory Services, national brands are expected to spend $62.7

Local 66

Local Consumer Brand Branding 66

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. On to the good stuff.

SEO 211

SEO Tools Engineering Google 211

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. How can brands keep up?

Communications 253

Communications Data Local Survey 253

Konnect Agency

FEBRUARY 27, 2025

A strong brand message is essential for any successful marketing strategy. A franchises brand story helps to convey its core values, differentiate it from competitors, and establish an emotional connection with audiences. Put simply: What sets your brand apart from competitors? Begin by defining your unique value proposition.

Marketing 52

Marketing Storytelling Local Measurement 52

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. What are brands doing differently today? We also host our annual National ¡Bravo! How has the PR industry changed over the years?

Automotive 245

Automotive Resources Consumer Course 245

5W PR

MAY 17, 2024

As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount.

Strategy 78

Strategy Brand Branding Travel 78

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Faced with a limited budget, there is an effective way for a brand to effectively increase awareness without overspending, and that’s to work with a media planning agency.

Brand 78

Brand Branding Media Print 78

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Social Media 149

Social Media Marketing Media B2B 149

Stephen Waddington

JUNE 13, 2019

Even the most trusted brands like the BBC are seen as biased especially on issues such as Brexit and climate change. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. This is the story that has played out over the past two decades as advertising revenues have shifted from print to online.

Print 115

Print Media Newspapers Local 115

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Before launching a campaign, brands and marketers should understand the opportunities and challenges that lie ahead, and approach each market differently. As in the U.S.

Mobile 156

Mobile Local Technology Television 156