Contently - Strategy

SEPTEMBER 30, 2024

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape.

Social Media 107

Social Media Privacy Branding Brand 107

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. But still others have stepped up.

Hotels 282

Hotels Branding Brand Guidelines 282

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. But first: What Exactly is Social Media Marketing? Tall order?

Social Media 177

Social Media Branding Brand Marketing 177

Cision

OCTOBER 5, 2016

But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes. Long have publishers been creating branded content on Facebook. Pokemon Go: It’s Not Just for Kids.

Trends 319

Trends Content Marketing Branding Brand 319

Agility PR Solutions

JULY 10, 2022

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Social Media 166

Social Media Consumer Branding Brand 166

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen. What are the top use cases?

Social Media 150

Social Media Study B2B Media 150

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Branding Brand Video 266

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. TikTok TikTok is a valuable platform for advertising on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. On Facebook, the likelihood of a brand post reaching an intended audience is low. CPG brands -> (Bakery buyers, beverage buyers, cereal buyers, dairy and egg buyers, etc.).

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Branding Brand Storytelling 256

Deirdre Breakenridge

MARCH 18, 2019

Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers.

Advertising 321

Advertising Advertising Social Media Instagram 321

Ronn Torossian

MARCH 18, 2023

Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.

Branding 195

Branding Brand Communications Instagram 195

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Branding 284

Branding Brand Small Business Retail 284

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

JUNE 27, 2022

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. Brands get creative on social channels.

Social Media 322

Social Media Data Report Leadership 322

Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity (..)

Instagram 109

Instagram Social Media Branding Brand 109

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. Social commerce Social commerce is mobile’s latest opportunity. PR teams have a big opportunity to leverage social influencers for not only brand content, but click-to-buy opportunities.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. Layoffs are coming.

Social Media 169

Social Media Trends Media LinkedIn 169

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Branding 195

Branding Brand How To Reputation 195

Agility PR Solutions

JANUARY 18, 2021

The ongoing COVID-19 pandemic has had an impact on every aspect of our lives, from the way people spend their time, search, find, and buy products, to the way businesses, brands, and marketers advertise and promote their products, or services. In this article, you will learn some of the major impacts of the COVID-19 pandemic […].

Social Media 148

Social Media Marketing Media Advertising 148

Onclusive

OCTOBER 8, 2019

The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company. If you’re a marketer in today’s digital world, you understand the importance of media across different channels.

Strategy 56

Strategy Media Journalism Analytics 56

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? If you’re like most brands, it’s probably spend in content creation and ads. Or, what about advertising. What am I talking about?

Social Media 143

Social Media Marketing Media Community 143

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries.

Marketing 306

Marketing Advertising Advertising Industry 306

Onclusive

MARCH 21, 2018

In the meantime, the rise of shared or social media complicated things further. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

5W PR

DECEMBER 6, 2024

Alcohol advertising has long been a controversial topic, subject to stringent regulations and public scrutiny. While these restrictions aim to protect public health and promote responsible consumption, they can also pose significant challenges for brands seeking to create impactful campaigns.

Advertising 78

Advertising Advertising Ethics Local 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A new product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 122

Survey Social Media Branding Brand 122

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. .

Conference 319

Conference Privacy Twitter Leadership 319

Prowly

FEBRUARY 7, 2024

Social media listening helps track mentions and conversations around specific topics, keywords, phrases, brands or industries, and helps leverage the insights gained to discover opportunities or create content for your audience. appeared first on Prowly Blog.

Social Media 104

Social Media Media Advertising Advertising 104

Cision

DECEMBER 12, 2016

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. The decade-old dilemma, whether you work for a brand or agency, is a limited budget.

Social Media 120

Social Media Media Measurement Advertising 120

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Here’s how edcals can boost earned media outcomes, track goals, and keep all the moving parts of a PR plan aligned. A successful PR campaign is a strategic one.

Pitching 308

Pitching Content Marketing Measurement Social Media 308