Cision

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Connecting Data and Storytelling. Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.

Brand 78

Brand Branding Storytelling Exercises 78

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. The role of public relations is to positively place a brand into news stories. The modern communicator is not just a great storyteller. The volume of news content being published, as well as the consumption of news media, has spiked.

Crisis 464

Crisis Publicity Exercises Financial 464

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. Sponsored content is content that an organization or brand pays to place and promote. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. The most successful brands recognize that surface-level gestures fall flat – real impact requires embedding social responsibility throughout their communications strategy.

Strategy 78

Strategy Brand Branding Employee 78

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales. Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform.

Creativity 78

Creativity Social Media Strategy Brand 78

5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Display logos of organizations you’ve worked with.

Brand 78

Brand Branding LinkedIn Case Study 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries.

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

FEBRUARY 5, 2016

Native advertising is one of the most controversial and least understood concepts in contemporary marketing. shared her perspective on native advertising in a recent podcast recording. From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Onclusive

APRIL 9, 2019

Measuring Reader Engagement and Brand Impact. The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers.

Analytics 284

Analytics Content Marketing Corporate Company 284

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Steve Barrett on PR

MAY 4, 2018

PRWeek and Campaign's Brand Film Festival gala screening showed how much the craft has developed and reflects the tipping point into brand storytelling that is overtaking interruptive advertising.

Storytelling 113

Storytelling Film Advertising Advertising 113

5W PR

DECEMBER 12, 2024

Consumers are no longer swayed by mere advertising claims. They seek genuine connections with brands that align with their values and resonate with their personal experiences. By sharing detailed information about their products, brands can foster trust and credibility.

Marketing 78

Marketing Ethics Consumer Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

Only then can we understand where brand conversations and messages make sense. In the media business, we talk a lot about how brands can get into those conversations through advertising. Mobile ecommerce is booming, with 54% of millennial and 55% of GenZ shoppers saying social is their preferred channel for discovering brands.

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. Brands must continue to challenge the status quo, push boundaries, and create a more equitable and inclusive future for all.

Marketing 78

Marketing Consumer Storytelling Advertising 78

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. — Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. So, how do you do this with your brand? Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself.

Storytelling 120

Storytelling Skype Energy Software 120

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging.

System 88

System Tools Policies Measurement 88

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

JANUARY 17, 2025

Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Instead, destinations must prioritize storytelling that evokes emotion and creates a sense of place. Generic brochures and stock photos are no longer enough.

Tourism 78

Tourism Travel Marketing Local 78

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. Brands vote with their dollars.

How To 223

How To Marketing Storytelling Measurement 223

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

MARCH 19, 2025

While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value. PR strategies must adapt accordingly while maintaining focus on fundamental storytelling principles.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Read the free white paper today!

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. It can make or break brands. It’s an exciting time. But ironically, it is simply not getting its just due when it comes to measuring its impact.

Communications 0

Communications Publicity Media Measurement 0

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? What may be one company’s tier-three can be another brand’s tier-one. . To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. Assess your audience.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. Or consider today’s innovators – brands like Casper, Uber, and Amazon.

Publicity 255

Publicity Storytelling Automotive Software 255

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Stepping back for a moment, I’m still perplexed by the rancor that publications dish at brand journalism. In fact, I wrote a post on this very topic, “ Journalists Accept Apple’s Storytelling Candy.”.

Journalism 150

Journalism Brand Branding Publicity 150

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

5W PR

SEPTEMBER 25, 2023

In an increasingly crowded and competitive market, building a strong brand identity is essential for a company’s success. One of the most potent tools for achieving this is brand storytelling. What is brand storytelling? These emotional ties lead to long-lasting relationships and advocacy.

Storytelling 78

Storytelling Brand Branding Consumer 78

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131