Sword and the Script

JANUARY 6, 2015

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. It is indeed a tragic story, yet hardly approaches the “worst” PR crisis case study classics like Exxon or Tylenol. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. Mike Falkow is the Creative Director of Meritus Media Inc. That falls under the department of sales. For more Digital PR Tips subscribe to our newsletter.

Digital PR 246

Digital PR Reputation Employee Social Media 246

The Resolution Blog

JANUARY 31, 2020

Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.” Ella offers loads more great advice here. … A good video with a strong story arch?—?clearly

Measurement 156

Measurement Case Study Creativity Course 156

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). But what are the other things that Facebook sees as key to advertising success on the platform?

Facebook 120

Facebook Advertising Advertising Measurement 120

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. In many cases, that holds true. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. In the top of the funnel, you were trying to hook attention.

Case Study 110

Case Study Marketing Study Content Marketing 110

prTini

MARCH 29, 2016

That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. Now, you also have to think strategically about how to ensure the right audience is actually seeing the clip.

Case Study 28

Case Study Advertising Advertising Media Relations 28

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.

Corporate 100

Corporate Social Media Digital PR Study 100

PR 20/20

FEBRUARY 20, 2023

Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Case Studies. Case studies demonstrate the value and effectiveness of your products or services word-for-word from your customers, providing context and insights for your prospective customers.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

5W PR

NOVEMBER 24, 2022

Not only that, but according to case studies, over 100.000 people have utilized the Instagram shopping feature each month, and they tend to use the platform early on in their buying journey. Advertising campaigns. Influencer campaigns.

Social Media 88

Social Media Instagram Media Advertising 88

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The brand has pulled off a successful multi-pronged campaign – part advertising, featuring Ferris Bueller with nods to “Stranger Things,” and part incredible marketing comeback story. The report can also serve as the basis for creating case studies and award entries. It literally fires on all burners.

Measurement 120

Measurement Study Data Agency 120

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Focus on storytelling and consumer engagement over hard selling.

Digital PR 71

Digital PR SEO Agency Pitching 71

Communications Conversations

FEBRUARY 5, 2015

You still need creative ideas. Could they feature them in their advertising? Case Studies explore minnesota explore mn instagram case study instagram explore mn social media case study minnesota social media case study mn' But, that doesn’t always translate into success.

Instagram 60

Instagram Corporate Case Study Study 60

PR for Anyone

SEPTEMBER 30, 2022

Get creative in your media pitches. I absolutely LOVED this pitch when I saw it and would love to help you come up with creative ideas like this too. Give the media something different – something that is fun and outside of the box. Download the free guide, www.3stepstoprsuccess.com

Pitching 130

Pitching Television Trends Video 130

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. The results?

Tools 136

Tools Publicity SEO Measurement 136

Communications Conversations

MAY 3, 2017

But it can sometimes hinder innovation and creativity, and it definitely creates time and work. So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you. Paid social is a pretty large topic of conversation as well.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Prohibition

SEPTEMBER 8, 2023

The ASA found that only 35% of advertising stories on Instagram were clearly labelled and obviously identifiable as such. With regulatory bodies like the Advertising Standards Authority (ASA) setting rules and guidelines, brands, agencies, and influencers must ensure their content is compliant to avoid potential penalties.

Marketing 62

Marketing B2C Advertising Advertising 62

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Image: Siora Photography via Unsplash, Creative Commons CC0.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. Unlike traditional advertising channels, podcasts have a wide reach and are accessible to anyone with an internet connection.

Fashion 62

Fashion Branding Brand Case Study 62

Prohibition

MARCH 15, 2023

However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia. When considering a social media strategy, video is likely to be front of mind.

Video 62

Video Case Study Sports Creativity 62

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. We have a lot of resources, exercises, activities, case studies, and stories to share.

Case Study 60

Case Study Creativity Study Course 60

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Social is branding, but unlike traditional advertising—it’s more human. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Image: Karen Cropper ( Creative Commons ). ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Case Studies. Promote via earned media (media coverage & social mentions). Whitepapers.

Infographics 72

Infographics Case Study Video Survey 72

The Resolution Blog

APRIL 9, 2019

I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media. So, using AI to do the kinds of things that are repetitive is so smart, and one of the things I keep saying is that a robot will never replace our empathy and our creativity.

Marketing 120

Marketing Analytics Measurement Data 120

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. Using a Survey for New Business – A Case Study. The full results of Kevin’s study can be found in more detail here.

Creativity 40

Creativity Public Affairs Policies Survey 40

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? He said, “It was practical, funny, informative and useful. Funny+useful=awesome.”

Twitter 61

Twitter Pinterest Case Study Social Media 61

Sword and the Script

APRIL 28, 2015

As a public relations major in college I practiced writing press releases, read about case studies and grasped the big differences between PR and other fields such as advertising. 10 Unconventional and Creative Ways to Find a PR Job. What I do have to handle is broken embargos and misquotes of my clients.

Case Study 60

Case Study Crisis Study Travel 60

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. We are seeing so many changes happening in the industry, and it is key for all of us to stay on top of the trends, case studies, and strategies guiding our field.

Education 59

Education Social Media Media Resources 59

Communications Conversations

FEBRUARY 10, 2015

Without a huge agency behind the work, who’s going to write all those scintillating case study posts? If they really wanted to drive traffic to their Bullseye View blog, wouldn’t they use Facebook advertising? For one, it’s not sexy. And, maybe more importantly, the budgets aren’t nearly as large.

Social Media 60

Social Media Branding Brand Media 60

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). After all, this was an advertising panel.

Marketing 60

Marketing Leadership Creativity International 60