The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

Pitching 62

Pitching Trends Google Data 62

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Did I say it’s also an entertaining read, with two GREAT case studies at the end?

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Did I say it’s also an entertaining read, with two GREAT case studies at the end?

Case Study 100

Case Study Infographics Journalism Writing 100

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO 62

SEO Study Brand Branding 62

The Proactive Report

JUNE 22, 2015

Despite the recent addition of video advertisements to the free version of the program, I find it to be a quick and effective option for photo editing. Get our Digital PR Tips Newsletter. AUTODESK PIXLR (Android). Autodesk Pixlr is a highly rated and popular photo editor app and one that comes highly recommended by users.

Google 100

Google Tools Print Mobile 100

Sword and the Script

JANUARY 21, 2017

In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. The click fraud in online advertising for example, sophisticated and frightening. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Lauri Pehar Borsh

APRIL 30, 2014

Just as traditional advertising and sales approaches remain critical components of your marketing and branding toolbox, social media network broadcasting is also becoming more and more necessary.

Social Media 83

Social Media Pitching Media LinkedIn 83

Prohibition

MARCH 15, 2023

To highlight the work and the benefit of supporting Change A Girl’s Life campaign, the Trust launched the announcement video, alongside various case study videos, fittingly on March 8th.

Video 62

Video Case Study Sports Creativity 62

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. The Christmas advertisement delivered 0.3%

YouTube 28

YouTube Advertising Advertising Television 28

Wildfire

AUGUST 1, 2018

We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific. The famous US merchant John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The same was pretty much true of PR.

Measurement 49

Measurement Analytics Google Advertising 49

Lauri Pehar Borsh

APRIL 30, 2014

Just as traditional advertising and sales approaches remain critical components of your marketing and branding toolbox, social media network broadcasting is also becoming more and more necessary.

Social Media 60

Social Media Pitching Media LinkedIn 60

Prowly

FEBRUARY 26, 2025

What is digital PR and does it need a rethink? However, now digital PR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digital PR strategy recognizes that the questions should be, "Did we change the conversation?"

Digital PR 104

Digital PR Case Study SEO Measurement 104

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Digital PR. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digital PR. Media relations.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Educate clients on digital PR Digital PR is relatively new in Australia.

Digital PR 62

Digital PR Case Study Media Pitching 62

Buzzstream

MARCH 6, 2025

You can see an entire post on constructing media pitches from digital PR expert Hannah Smith , but here are the building blocks: In our podcast , Hannah shared a fantastic tactic for evaluating her pitches: I’ll look at my pitch and ask myself: could the journalist write this story in 15 minutes just using my pitch? It doesnt.

Pitching 71

Pitching Digital PR Case Study Writing 71

Sword and the Script

DECEMBER 10, 2024

Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. Yet communication educators have the task of engaging with case study-driven learning practices for hands on learning and teaching. have signaled a return to advertising on the platform. Trends in advertising made the timing perfect too.

Marketing 216

Marketing Content Marketing Data Pitching 216

Buzzstream

APRIL 9, 2025

There are like various elements of the story that we need, so we might need independent experts to comment, might need a case study. Or, “Oh, here’s a case study, and we’ve got some high-resolution photos that we already took, and you can have them. This is the advertising you can pay for.

Pitching 62

Pitching Journalism Instagram SEO 62