Remove Advertising Remove Case Study Remove Infographics
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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

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10 Types of Content That Drive Demand & Boost Engagement

Cision

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

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What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

This space is typically reserved for blog posts, infographics, social posts, and e-books. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

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Inbound Marketing vs. Content Marketing: Which is Better?

PR 20/20

Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Case Studies. They build trust and credibility.

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

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How To Create Great Content With Your Data

Cision

Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. Vugo is an advertising platform used by rideshare drivers to make additional income when driving for Uber or Lyft. Kaiser Permanente.

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