Cision

APRIL 4, 2016

A case study published in Harvard Business Review of Purina Puppy Chow’s viral “Puppyhood” video (embedded below) reinforces this finding. Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used.

Viral 120

Viral Journalism Advertising Advertising 120

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. E‑Public Relations: Impact and Efficiency. A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Paul Holmes says that “public relations finds real stories and shares them. Advertising makes stories up and shares them.” Now I agree with that, but my issue is so what? That’s not new.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Solo PR Pro

NOVEMBER 17, 2015

Using a Survey for New Business – A Case Study. This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers.

Creativity 40

Creativity Public Affairs Policies Survey 40

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. LeeAnn is an excellent case study in the art of the pivot. Molly is the chief communications and public affairs officer with Shipt. Most of the folks I know come from the PR, comms or social media worlds. Anna White Lovely. Bank and Optum. Where is she now?

Marketing 60

Marketing Leadership Creativity International 60

Doctor Spin

MAY 21, 2023

Public affairs (PA). For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). No case studies or references. Investor relations (IR). Media relations. Digital PR. Marketing PR.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Flatiron Communications

NOVEMBER 28, 2018

This Beltway-based “public affairs” firm created a disinformation campaign targeting the company’s detractors through content posted to its owned “news” site, which right wing “news” sites then amplified. Issued a statement from the Board of Directors. — Fired Definers Public Affairs (of whom Mr. Zuckerberg disclaimed knowledge).

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44