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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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Case Study Turbine Labs

NewsWhip

CASE STUDY. Marketing and Advertising. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. The post Case Study Turbine Labs appeared first on Newswhip. Leigh Fatzinger, CEO and Founder. —. Company Size.

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The New Digital PR Playbook: Beyond Backlinks, Toward Influence & Impact

Prowly

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Try Prowly free for seven days - no credit card needed.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Case Studies. Of the 10 pieces of content listed here and the dozen other types of content you create, case studies rank as the most impactful: nearly 80 percent of people read case studies when researching a purchase decision.

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4 Reasons To Add Customer Storytelling to Your Marketing Mix

Contently - Strategy

The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements. The app’s ability to quickly demonstrate language proficiency has fueled a viral loop, with satisfied learners sharing their success stories and encouraging friends to join.

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Behind the Headlines With Kathy Walsh

Cision

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

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8 Judges Share Their Secrets This PR Awards Season

The Resolution Blog

Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow Avoid Judge Yawns With a Stand-Out Entry Lou Greeves : “Done well, case study videos can wow judges.