Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Mindful Marketing

FEBRUARY 12, 2022

What’s with all the advertising irreverence? Perhaps for these reasons, many advertisers have continued to push the envelope on humor, to the point that their MO is: ‘Go Irreverent or Go Home.’ Its members can smell a fake a mile away, and they detest phoniness, including in traditional advertising.

Advertising 82

Advertising Advertising Chemicals Course 82

Mark My Words

APRIL 14, 2017

You can appreciate the internal logic of the brand’s creatives: put celeb tab A into zeitgeisty protest tab B to spark award-winning campaign. There are already reports of a backlash against the backlash with the video’s defenders manning the barricades for sentimental kitsch advertising (it’s all –they claim- an ingenuous self-parody.

Corporate 60

Corporate Airlines Leadership Chemicals 60