ISEBOX

NOVEMBER 23, 2016

In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. Shortening chemical terms down to their scientifically accepted abbreviations as necessary. Read Time: 2 minutes. Get out that Periodic Table!

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

Masters in Communications

OCTOBER 30, 2018

Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy. Post formats favor engaging images and honest captions.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Mindful Marketing

FEBRUARY 12, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A guy chows down on kitty litter , a celebrity bedazzles a convict’s ankle monitor with diamond studs, a groom marries a demon ghost bride. What’s with all the advertising irreverence?

Advertising 82

Advertising Advertising Chemicals Course 82

PR Breakfast Club

MAY 12, 2014

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. The Federal Alcohol Administration Act strictly prohibits misleading health-related claims on alcohol labels and advertisements.

Chemicals 50

Chemicals Pitching Study Advertising 50

Maxim Behar

JUNE 15, 2022

But even for the uneducated, it was clear that if it were possible for a radiator plant, for example, for a world chemical producer such as the Devnya plant, it would simply mean a slow but sure death. They studied how to invest in Bulgaria and felt its increasing proximity to European markets.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Maxim Behar

JUNE 15, 2022

But even for the uneducated, it was clear that if it were possible for a radiator plant, for example, for a world chemical producer such as the Devnya plant, it would simply mean a slow but sure death. They studied how to invest in Bulgaria and felt its increasing proximity to European markets.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Thanks to an advertising campaign recently released by Nivea, the Middle East now thinks it is part of the White Supremacy Movement.

Social Media 49

Social Media Airlines Media Viral 49