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Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

PR Breakfast Club

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. The Federal Alcohol Administration Act strictly prohibits misleading health-related claims on alcohol labels and advertisements.

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Super BOLD Ads

Mindful Marketing

What’s with all the advertising irreverence? Perhaps for these reasons, many advertisers have continued to push the envelope on humor, to the point that their MO is: ‘Go Irreverent or Go Home.’ Its members can smell a fake a mile away, and they detest phoniness, including in traditional advertising.

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Why You Should Master The Art of Storytelling

Masters in Communications

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising.

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Baron Janssen or just "Mr. Solvay"

Maxim Behar

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.

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Priceless Lessons by Maxim Behar: A Story with Baron Daniel Janssen

Maxim Behar

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.

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Winning better relations with the community

PR Conversations

It is relevant to mention The Wise Men and the connections between those writing in Your Public Relations as both can be considered in relation to the occupation, and its influence on society, at least from a US perspective, in the 20th century. publicity and advertising. requests for speakers. open house and tours.

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Winning better relations with the community

PR Conversations

It is relevant to mention The Wise Men and the connections between those writing in Your Public Relations as both can be considered in relation to the occupation, and its influence on society, at least from a US perspective, in the 20th century. publicity and advertising. requests for speakers. open house and tours.