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The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. The Federal Alcohol Administration Act strictly prohibits misleading health-related claims on alcohol labels and advertisements.
What’s with all the advertising irreverence? Perhaps for these reasons, many advertisers have continued to push the envelope on humor, to the point that their MO is: ‘Go Irreverent or Go Home.’ Its members can smell a fake a mile away, and they detest phoniness, including in traditional advertising.
As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising.
Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.
Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.
It is relevant to mention The Wise Men and the connections between those writing in Your Public Relations as both can be considered in relation to the occupation, and its influence on society, at least from a US perspective, in the 20th century. publicity and advertising. requests for speakers. open house and tours.
It is relevant to mention The Wise Men and the connections between those writing in Your Public Relations as both can be considered in relation to the occupation, and its influence on society, at least from a US perspective, in the 20th century. publicity and advertising. requests for speakers. open house and tours.
A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises. I wouldn’t have like to have been the person responsible for writing that one. I did that because I like to see how companies have dealt with challenging situations and how they played out.
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